Opinion certainty 4/5 debate potential 2/5

Brinker in 2017: Content management is undergoing a headless CMS revolution

Scott Brinker · 690: MarTech Chart Gets 1m+ Uniques, Future of CRM, Passive Monetization with CEO Scott Brinker · Jun 14, 2017 · at 11:29

Scott Brinker, creator of the MarTech landscape supergraphic, discusses technology trends with Nathan Latka, highlighting architecture shifts in web experience software.

0:00 / 0:11exact quote · 11.1s
720p mp4 · rendered on demand · StarZero watermark
“I mean, that that whole group right now is going through this, like, headless CMS you know, revolution, this idea of really taking over, like, API-driven content management, you know.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Scott Brinker

Insight
Brinker: CRM storage trends to zero, but orchestration retains massive value
“So I think if you look at the absolute fundamental, hey, we're going to have customer records in some sort of centralized database, yes, we can say that element, you know, is going to trend towards zero, is every, You know, data infrastructure offering out the…”
Scott Brinker Jun 14, 2017 ▶ 12:42 690: MarTech Chart Gets 1m+ Uniques, Future of CRM, Passive Monetization with CEO Scott Brinker
Assertion Partly supported
Brinker: MarTech supergraphic includes roughly 3,600 to 3,800 logos
“Like 3638 hundred.”
Scott Brinker Jun 14, 2017 ▶ 1:35 690: MarTech Chart Gets 1m+ Uniques, Future of CRM, Passive Monetization with CEO Scott Brinker
Disclosure
Brinker: Ungating the MarTech supergraphic drove millions of impressions
“It's millions, and part of it is you know, I early on made the decision that I wasn't looking to somehow directly monetize this myself, so I've widely encouraged people to distribute it.”
Scott Brinker Jun 14, 2017 ▶ 4:46 690: MarTech Chart Gets 1m+ Uniques, Future of CRM, Passive Monetization with CEO Scott Brinker
Disclosure
Brinker: Researched MarTech landscape entirely solo until bringing in help
“So in previous years, I've done it entirely by myself. Frankly, because yeah, actually, I mean, like you have in your experience with interviewing all these SaaS companies, I find actually researching all these companies firsthand is so educational and getting…”
Scott Brinker Jun 14, 2017 ▶ 1:46 690: MarTech Chart Gets 1m+ Uniques, Future of CRM, Passive Monetization with CEO Scott Brinker
Assertion Supported
Brinker: The first MarTech landscape chart was just a conference slide
“I started that chart because I had a speaking engagement at a conference and I was going to speak to them about, you know, this marketing technologist role of technologists invading the marketing department.”
Scott Brinker Jun 14, 2017 ▶ 8:06 690: MarTech Chart Gets 1m+ Uniques, Future of CRM, Passive Monetization with CEO Scott Brinker
Opinion
Brinker: Trello is the duct tape of the world
“Ah, I love Trello. It's like the duct tape of the world at this point.”
Scott Brinker Jun 14, 2017 ▶ 15:22 690: MarTech Chart Gets 1m+ Uniques, Future of CRM, Passive Monetization with CEO Scott Brinker
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.