Brinker: Researched MarTech landscape entirely solo until bringing in help
Scott Brinker · 690: MarTech Chart Gets 1m+ Uniques, Future of CRM, Passive Monetization with CEO Scott Brinker · Jun 14, 2017 · at 1:46
Scott Brinker, creator of the MarTech supergraphic, explains the research process behind building the expansive SaaS market map.
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“So in previous years, I've done it entirely by myself. Frankly, because yeah, actually, I mean, like you have in your experience with interviewing all these SaaS companies, I find actually researching all these companies firsthand is so educational and getting a sense of where the market's headed, but I assure you this year I am bringing in help.”
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