“We've got clay. It's enriching our data. We're then taking clay and integrating that data into our CMS, which happens to be web And we're updating our landing page in live time with the information we have that's relevant to the user.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
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More from Emily Boschwitz
Insight
Boschwitz: Brand identity is the ultimate moat in an automated market
“No matter how smart, how fast these tools get, brand is gonna be the reason why people trust your business, come to you, and return. It's the way they feel on your site, They feel, you know, talking to a sales rep or reading a case study. It's defensible. It's…”
Emily BoschwitzJun 19, 2025▶ 10:46Inside a Billion Dollar Company Using AI to Supercharge Marketing & Sales
PredictionNot checkable as stated
Boschwitz: AI will lead to fewer agencies and more in-house craft experts
“On the team side, I believe we're gonna see people become real experts in their craft. They're gonna understand how to use these tools and operate at a scale they themselves have never seen before, which probably means less agencies and more people that are re…”
Emily BoschwitzJun 19, 2025▶ 12:24Inside a Billion Dollar Company Using AI to Supercharge Marketing & Sales
PredictionNot checkable as stated
Boschwitz: Marketers will increasingly leave full-time roles for independent consulting
“Being in more control of your day-to-day tends to lend itself to give you more ability to do that, and so likely we'll see more people go off on their own, become experts in their craft, and support multiple businesses in this way. It'll be more economical for…”
Emily BoschwitzJun 19, 2025▶ 13:24Inside a Billion Dollar Company Using AI to Supercharge Marketing & Sales
Insight
Boschwitz: Sales and marketing must tightly align to sell B2B security products
“And so we have to make sure that we're not creating a bunch of noise, we're creating clarity. And to do that well, marketing and sales have to be tied at the hip and build an engine that delivers the right message at the right time.”
Emily BoschwitzJun 19, 2025▶ 1:36Inside a Billion Dollar Company Using AI to Supercharge Marketing & Sales
PredictionNot checkable as stated
Boschwitz: Future GTM leaders will manage multiple tools within one system
“I very much see the future being that a CMO and a, you know, a head of sales is orchestrating across multiple tools, but within one system.”
Emily BoschwitzJun 19, 2025▶ 4:54Inside a Billion Dollar Company Using AI to Supercharge Marketing & Sales
Disclosure
Boschwitz: Real-time data enrichment delivers the most value to Vanta's growth team
“Data enrichment very much is where we're finding the most value today, because it's able to give us not just so much more depth, but so much more depth live time that we can react to.”
Emily BoschwitzJun 19, 2025▶ 6:10Inside a Billion Dollar Company Using AI to Supercharge Marketing & Sales
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