Boschwitz: Marketers will increasingly leave full-time roles for independent consulting
Emily Boschwitz · Inside a Billion Dollar Company Using AI to Supercharge Marketing & Sales · Jun 19, 2025 · at 13:24
Emily Boschwitz, VP of Growth at Vanta, projects that marketers will increasingly work independently to gain autonomy and offer cost-effective expertise to multiple companies.
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“Being in more control of your day-to-day tends to lend itself to give you more ability to do that, and so likely we'll see more people go off on their own, become experts in their craft, and support multiple businesses in this way. It'll be more economical for the business and the marketer.”
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