Boschwitz: Sales and marketing must tightly align to sell B2B security products
Emily Boschwitz · Inside a Billion Dollar Company Using AI to Supercharge Marketing & Sales · Jun 19, 2025 · at 1:36
Emily Boschwitz is VP of Growth at compliance platform Vanta. She discusses go-to-market alignment when selling trust products to technical buyers.
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“And so we have to make sure that we're not creating a bunch of noise, we're creating clarity. And to do that well, marketing and sales have to be tied at the hip and build an engine that delivers the right message at the right time.”
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