Vanta

“That same information is then available for our SDRs in their AI SDR tools. So think Alice, think Reggie. That's providing them information that they can then craft into outreach and be very personalized, but also in line with the messages that marketing is sh…”

“On the image side, I don't yet feel that we're there yet with the programs, but the opportunity is clearly coming, and the improvements we've seen in these platforms and their ability to create images has been night and day, and so I expect in a few months' ti…”

“We've got clay. It's enriching our data. We're then taking clay and integrating that data into our CMS, which happens to be web And we're updating our landing page in live time with the information we have that's relevant to the user.”

“Data enrichment very much is where we're finding the most value today, because it's able to give us not just so much more depth, but so much more depth live time that we can react to.”

“So on the qualitative side, we're using Gong. And Gong is taking all of our sales information and conversations and then giving us information on what Points or positioning are creating the most objections or driving the most closed ones, and that allows us to…”

“And Vanta is creating a budget to ensure that teams can go out and test these tools and have that growth.”

“So we've got tools like Clay, we've got tools like Koala and Common Room that very much are allowing us to get even more and deeper information.”

“And so we have to make sure that we're not creating a bunch of noise, we're creating clarity. And to do that well, marketing and sales have to be tied at the hip and build an engine that delivers the right message at the right time.”

“No matter how smart, how fast these tools get, brand is gonna be the reason why people trust your business, come to you, and return. It's the way they feel on your site, They feel, you know, talking to a sales rep or reading a case study. It's defensible. It's…”

“We're right now working with a couple different tools to improve our attribution. Those tools look like hockey stack or green data, and they're able to do a great job of measuring the different touch points you have across your go to market, marketing and sale…”