Assertion Not publicly verifiable
Fletcher: Convertri offers fastest funnel page speeds short of custom builds
“And we're still the fastest loading pages. Like, I think you can beat us like what one agency beat us, but like, but they spent like 10 grand on a single page. But like anything short of that, like you can't beat up page load speeds”
Opinion
Fletcher: ClickFunnels components are worse than best-of-breed specialized tools
“Whereas ClickFunnels are, like, more of an all-in-one, and each component is worse than a best of breed”
Opinion
Fletcher: AppSumo's deal terms are terrible if you have affiliates
“AppSumo's deal terms are terrible if you can get your own affiliates. If you can't, then it's probably a good play. If you can, it's not great terms.”
Opinion
Fletcher: Convertri abandoning Mailchimp for ActiveCampaign over 'bullshit'
“We're so sick of MailChimp. We cannot deal with that bullshit anymore. So we're moving to ActiveCampaign.”
Insight
Affiliate marketers cannot effectively sell front-end recurring SaaS subscriptions
“Affiliates can't sell recurring on the front for toffee. Like they just can't do it. No, nobody's got any interest in it. They need a one time or pseudo one time thing.”
Insight
Convertri subdomains sometimes outrank users' own primary root domains in search
“The SEO theory, right, is that subdomains don't get any benefit from that main domain. That doesn't entirely seem to be true in our case, because we've got, we get those rankings for people to just register like productname.convertory.com. We've seen that outr…”
Insight
Default 'Powered By' badges drive most of Convertri's backlink volume
“I'm pretty sure the bulk of it is that powered by badge doing its thing. Which, again, flies in the face of so much like conventional SEO theory, because it's all on the same IP address, well, the same handful of IP addresses in our data centers every single o…”
Opinion
Fletcher says competing funnel builders produce very slow-loading pages
“So one of the like biggest gaps we found in all the other builders out there is the pages they build are just really, really slow.”
Insight
Fletcher says early lifetime users became a weight around their neck
“As much as I love those lifetime users that we brought on in the early days and brought us capital, like that's like a thousand people who are a weight around our neck.”
Disclosure
Fletcher: Convertri forbids resellers from selling software without packaged offerings
“Nobody's selling this, like nobody's just selling Convertory this way. They're not allowed to do that. It's got to be like packaged with something or like you know, the upsell number two, upsell number three in a funnel or like part of their webinar package or…”
Disclosure
Fletcher: I would sell Convertri today for a 5x ARR multiple
“Five X ARR. Definitely. I would five X ARR, I would take it. Like it would also depend how long they want me to stay around for.”
Insight
Perpetual recurring commissions ensure annual repeat promotions from major affiliates
“It works really well for us because basically the big affiliates in that kind of space will look to do one big promo for a given partner every year. And it works really well to have those recurring commissions still being paid to them like clockwork every mont…”
Assertion Not checkable as stated
Convertri's post-three-month customer churn is 1% to 2% monthly
“And our churn on those is, is really good. Like it's like a percent or two a month.”
Assertion Not checkable as stated
Convertri generated $750,000 in five days using an affiliate launch model
“Grand total, we did 750,000 dollars in five days, which was freaking amazing.”
Assertion Not checkable as stated
Fletcher estimates Convertri's monthly customer churn rate at 15 percent
“But I think about 15, but it's one thing we're finding it quite hard to like zero in on and like exactly what to count.”
Prediction Not checkable as stated
Fletcher predicts Convertri can reach $1 million MRR without changing strategy
“I think we get to a million bucks a month. Doing like not that much differently.”
Assertion Not checkable as stated
Fletcher: Bootstrapped Convertri reaches $1.5M ARR, growing 20 percent
“We're up, we're what about 1.3 mil ARR last time we spoke and we're at 1.5 now. So we're about, we're 20, 20% bigger than we were last time we spoke.”
Assertion Not checkable as stated
Fletcher: ClickBank membership placement is Convertri's primary source of new accounts
“Clickbank are now pushing us like in their membership area, which is really exciting. That's the big source of new accounts.”
Disclosure
Fletcher: Convertri uses $67 one-time Quizzitry product for lead generation
“We sell a one time fee piece of software called Quizzitry, which is like lead gen into Convertry. We sell like Quizzitry, low price front end, 67 dollars one time. And then people buy that and we introduce them to Convertry on the back end of that.”
Assertion Not checkable as stated
Fletcher: Convertri generated $750K in six days during 2016 lifetime launch
“Back in July, 2016, we sold the one and only lifetime deal for Converture we've ever done. That was the original launch. We sold like three quarters of a million dollars of it in six days.”
Assertion Not checkable as stated
Fletcher: Convertri has three major resellers with a fourth launching soon
“It's got three big ones and a fourth one coming online next month.”
Disclosure
Fletcher: Convertri employs 20 people; Fletcher owns 75%, co-founder 25%
“So whole company, 20 people. How many folks like that own it? I own 75%. My business partner, Neil owns 25.”
Assertion Not checkable as stated
Fletcher: Convertri customer churn drops to low single digits after three months
“So we look at that churn post the three month mark, and it's low, low percent, low single digits.”
Assertion Not checkable as stated
Fletcher: Convertri sees 40% to 50% trial-to-paid churn rate
“Whereas like trial to page churn is 40, 50%.”
