Default 'Powered By' badges drive most of Convertri's backlink volume
Andy Fletcher · 1762 How Convertri Used Affiliates To Hit $1m ARR, $700k Profit · May 21, 2020 · at 7:21
Convertri founder Andy Fletcher explains how default footer badges on hosted user pages generated high domain authority and nearly a million backlinks.
0:00 / 0:16exact quote · 16.4s
720p mp4 · rendered on demand · StarZero watermark
“I'm pretty sure the bulk of it is that powered by badge doing its thing. Which, again, flies in the face of so much like conventional SEO theory, because it's all on the same IP address, well, the same handful of IP addresses in our data centers every single one of those pages, but Google seems to love it.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Andy Fletcher
Fletcher: Convertri offers fastest funnel page speeds short of custom builds
“And we're still the fastest loading pages. Like, I think you can beat us like what one agency beat us, but like, but they spent like 10 grand on a single page. But like anything short of that, like you can't beat up page load speeds”
Fletcher: ClickFunnels components are worse than best-of-breed specialized tools
“Whereas ClickFunnels are, like, more of an all-in-one, and each component is worse than a best of breed”
Fletcher: AppSumo's deal terms are terrible if you have affiliates
“AppSumo's deal terms are terrible if you can get your own affiliates. If you can't, then it's probably a good play. If you can, it's not great terms.”
Fletcher: Convertri abandoning Mailchimp for ActiveCampaign over 'bullshit'
“We're so sick of MailChimp. We cannot deal with that bullshit anymore. So we're moving to ActiveCampaign.”
Affiliate marketers cannot effectively sell front-end recurring SaaS subscriptions
“Affiliates can't sell recurring on the front for toffee. Like they just can't do it. No, nobody's got any interest in it. They need a one time or pseudo one time thing.”
Convertri subdomains sometimes outrank users' own primary root domains in search
“The SEO theory, right, is that subdomains don't get any benefit from that main domain. That doesn't entirely seem to be true in our case, because we've got, we get those rankings for people to just register like productname.convertory.com. We've seen that outr…”