Jordan O'Connor

Founder, Closet Tools · 1 appearance on the record.

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founderengineeroperator@jdnoc ↗jdnoc.com ↗

Jordan O'Connor created Closet Tools, an automation tool designed to help Poshmark sellers automatically share inventory and increase sales. As a solo bootstrapper, he scaled the product to several hundred thousand dollars in annual revenue primarily through targeted SEO.

9statements → 3claims → 0claims resolved → 3.67/5average certainty → 1.33/5average debate potential →

3 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 1 insight · 5 disclosures · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 0 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jordan argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jordan O'Connor on measured tape to publish a rate. This says nothing about how they speak.

Everything Jordan O'Connor said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
SEO beats social ads for stigmatized automation tools
“If you try to advertise on social media, you get eaten up. These people are in the comments like, this is garbage, like you're a bot, like nobody likes you. But by ranking on SEO, you're just getting the people that are looking for the thing that you're alread…”
Jordan O'Connor Aug 4, 2020 ▶ 8:39 Closet.Tools 1 Man Show, $250k Profits, $360k in Revenue, Wow!
Disclosure
Closet Tools won't raise venture capital due to limited market size
“I don't think so. I think I would only ever sell, really. I think the market's very it's not huge.”
Jordan O'Connor Aug 4, 2020 ▶ 11:20 Closet.Tools 1 Man Show, $250k Profits, $360k in Revenue, Wow!
Disclosure
Closet Tools founder prefers remaining solo operator over hiring a team
“Especially because I am, you know, just one person, you know, and I don't really want to hire a team. I would much rather just be me. It's much less responsibility on my end.”
Jordan O'Connor Aug 4, 2020 ▶ 15:25 Closet.Tools 1 Man Show, $250k Profits, $360k in Revenue, Wow!
Assertion Not checkable as stated
Closet Tools reaches roughly $28,000 in monthly recurring revenue
“I mean, I have annual subscriptions. It's 250 a year. So I'm at like 28 K.”
Jordan O'Connor Aug 4, 2020 ▶ 7:59 Closet.Tools 1 Man Show, $250k Profits, $360k in Revenue, Wow!
Disclosure
Closet Tools spends $3,000 monthly on Google Ads
“I actually don't do a lot of tracking, but I do about three K and Google ads. So it's all those same keywords that I rank for SEO wise. I'm still, I'm doubling down on those and running ads on those too.”
Jordan O'Connor Aug 4, 2020 ▶ 12:01 Closet.Tools 1 Man Show, $250k Profits, $360k in Revenue, Wow!
Assertion Not checkable as stated
Closet Tools generates $20,000 to $25,000 in monthly net profit
“So yeah, 20, 25, something like that.”
Jordan O'Connor Aug 4, 2020 ▶ 16:43 Closet.Tools 1 Man Show, $250k Profits, $360k in Revenue, Wow!
Disclosure
Founder would sell Closet Tools for $2 million to $3 million
“If I got probably above maybe like the 2,000,003 million mark, I'd probably take it.”
Jordan O'Connor Aug 4, 2020 ▶ 17:04 Closet.Tools 1 Man Show, $250k Profits, $360k in Revenue, Wow!
Disclosure
Closet Tools founder rejected a $600,000 acquisition offer
“I did get some offers several months ago, but I was making, you know, 20 K. They wanted like, they wanted to do like 600 K or something like that.”
Jordan O'Connor Aug 4, 2020 ▶ 17:10 Closet.Tools 1 Man Show, $250k Profits, $360k in Revenue, Wow!
Assertion Not checkable as stated
Closet Tools experiences 15.4% churn
“The churn numbers are, I don't think they're completely accurate, but it says 15.4% right now.”
Jordan O'Connor Aug 4, 2020 ▶ 15:51 Closet.Tools 1 Man Show, $250k Profits, $360k in Revenue, Wow!

Appearances (1)

EpisodeDateSpeaking time
Closet.Tools 1 Man Show, $250k Profits, $360k in Revenue, Wow! Aug 4, 2020 9m
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