Disclosure certainty 4/5 debate potential 2/5

Closet Tools founder prefers remaining solo operator over hiring a team

Jordan O'Connor · Closet.Tools 1 Man Show, $250k Profits, $360k in Revenue, Wow! · Aug 4, 2020 · at 15:25

Jordan O'Connor, founder of Closet Tools, discusses why he chooses organic growth and lifestyle freedom over raising capital and hiring staff.

0:00 / 0:09exact quote · 9.3s
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“Especially because I am, you know, just one person, you know, and I don't really want to hire a team. I would much rather just be me. It's much less responsibility on my end.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Jordan O'Connor

Insight
SEO beats social ads for stigmatized automation tools
“If you try to advertise on social media, you get eaten up. These people are in the comments like, this is garbage, like you're a bot, like nobody likes you. But by ranking on SEO, you're just getting the people that are looking for the thing that you're alread…”
Jordan O'Connor Aug 4, 2020 ▶ 8:39 Closet.Tools 1 Man Show, $250k Profits, $360k in Revenue, Wow!
Disclosure
Closet Tools won't raise venture capital due to limited market size
“I don't think so. I think I would only ever sell, really. I think the market's very it's not huge.”
Jordan O'Connor Aug 4, 2020 ▶ 11:20 Closet.Tools 1 Man Show, $250k Profits, $360k in Revenue, Wow!
Assertion Not checkable as stated
Closet Tools reaches roughly $28,000 in monthly recurring revenue
“I mean, I have annual subscriptions. It's 250 a year. So I'm at like 28 K.”
Jordan O'Connor Aug 4, 2020 ▶ 7:59 Closet.Tools 1 Man Show, $250k Profits, $360k in Revenue, Wow!
Disclosure
Closet Tools spends $3,000 monthly on Google Ads
“I actually don't do a lot of tracking, but I do about three K and Google ads. So it's all those same keywords that I rank for SEO wise. I'm still, I'm doubling down on those and running ads on those too.”
Jordan O'Connor Aug 4, 2020 ▶ 12:01 Closet.Tools 1 Man Show, $250k Profits, $360k in Revenue, Wow!
Assertion Not checkable as stated
Closet Tools generates $20,000 to $25,000 in monthly net profit
“So yeah, 20, 25, something like that.”
Jordan O'Connor Aug 4, 2020 ▶ 16:43 Closet.Tools 1 Man Show, $250k Profits, $360k in Revenue, Wow!
Disclosure
Founder would sell Closet Tools for $2 million to $3 million
“If I got probably above maybe like the 2,000,003 million mark, I'd probably take it.”
Jordan O'Connor Aug 4, 2020 ▶ 17:04 Closet.Tools 1 Man Show, $250k Profits, $360k in Revenue, Wow!
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