Insight
Dimitrov: Consumers pay for Spotify but refuse to pay for extensions
“People are not really used to paying for extensions. And yeah, it's quite strange because they would pay like nine dollars for Spotify per month, but nine dollars for dark mode, unacceptable.”
Insight
Dimitrov: Written blog posts outranked automated landing pages for NightEye
“Essentially writing the blog post and posting it just outranked everything else. The automatic stuff, it didn't work for us.”
Disclosure
Dimitrov buys bulk SEO articles on Fiverr for $4 to $5 each
“It really depends on the writer, but currently I'm buying both. So basically I'm buying 25, 50 or a hundred articles and it's around five, four dollars, something like that.”
Opinion
Dimitrov: Stopped using Yoast because it offers little value
“No, I stopped using Yoast. I mean, I've been doing that for quite a bit now, so I don't see that much of a value.”
Assertion Not checkable as stated
Dimitrov: NightEye Has 4,500 Paying Customers and 100,000 Total Users
“Currently we have around 4500 customers and we have around 100,000 users.”
Assertion Not checkable as stated
Dimitrov: 60% of NightEye Customers Choose Annual Over Lifetime License
“Well, approximately 60% go for the nine year for the nine dollar and the rest go for the purchase, for the lifetime purchase.”
Assertion Not checkable as stated
Dimitrov: NightEye Generates About $2,700 Monthly in Recurring Revenue
“2.7, depending on the month.”
Prediction Not checkable as stated
Dimitrov: Dark mode browser extensions will stay trendy for five years
“And then we went for exactly calculating, like we think that the browser extension that enables dark mode should be trendy, let's say for about five years.”
Assertion Not checkable as stated
NightEye reports a 13% to 14% annual subscription cancellation rate
“Basically we see around 13 to 14% people are canceling the subscription.”
Disclosure
Dimitrov: NightEye operates with two part-time developers and one on Safari
“We are four currently. But only two of us work on this site project like part-time and we have the third member is just working on the Safari because it's completely different story there with the Safari extension and the Mac OS app. Yeah, but mostly we're two…”
Disclosure
Dimitrov works at most 30 hours per week on NightEye
“Nighteye doesn't take that many hours per day. Probably, I don't know, probably per week, it's no more than 30 hours max”
Assertion Not publicly verifiable
Dimitrov: NightEye ranked top for 'Facebook dark mode' until native launch
“For probably a year or so, we were up top for Facebook dark mode, but then they launched it internally, so they launched it, and we just dropped.”
