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Omnisend scaled to $50M ARR with an in-house SEO team of five

Rytis Lauris · Genius SEO Hacks This 34 Year Old Used to Bootstrap to $55m Revenue with Omnisend CEO Rytis Lauris · Oct 15, 2024 · at 6:03

Omnisend CEO Rytis Lauris breaks down the team structure behind Omnisend's organic search engine growth.

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“The team, SEO team is very small. Even today, there are only five people, and at the same time, we have a pool of partners, so freelance, mainly freelancers are very small agencies that do write content for us, and then do generate backlinks For us.”

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