StarZero All shows Try the podcast clipper →

Laura Behrens-Wu

Founder & CEO, Shippo · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveinvestor@LauraBehrensWu ↗LinkedIn ↗laurabehrenswu.com ↗

Laura Behrens Wu co-founded Shippo in 2013 to provide multi-carrier shipping API infrastructure and dashboard software for e-commerce businesses and marketplaces, scaling the company to unicorn status. Outside of executive leadership at Shippo, she is an active seed-stage angel investor in tech startups across enterprise software, healthcare, and fintech.

12statements → 5claims → 1claims resolved → 3.92/5average certainty → 1.17/5average debate potential → 2said about them ↓

1 supported 0 partly supported 0 contradicted 4 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 2 opinions · 1 insight · 4 disclosures · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 1 is resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Laura argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Behrens-Wu: Shippo offers discounts up to 60% off retail shipping rates
“So our discounts depending on size and weight and shipping provider go as high as 60% off compared to retail shipping rates.”
Laura Behrens-Wu Oct 6, 2016 ▶ 5:30 EP 439: $9m Raised, GoShippo Helps Little Guy Drop Ship 1,000,000+ Packages Per Month Already with CEO Laura Behrens Wu

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Laura Behrens-Wu on measured tape to publish a rate. This says nothing about how they speak.

Everything Laura Behrens-Wu said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Shippo processes over 1 million packages per month
“And today we're doing millions of packages a month.”
Laura Behrens-Wu Oct 6, 2016 ▶ 6:04 EP 439: $9m Raised, GoShippo Helps Little Guy Drop Ship 1,000,000+ Packages Per Month Already with CEO Laura Behrens Wu
Opinion
Carriers excel at physical transport but fail as tech companies
“The shipping providers, they're awesome at transporting your items, but they're not tech companies.”
Laura Behrens-Wu Oct 6, 2016 ▶ 9:40 EP 439: $9m Raised, GoShippo Helps Little Guy Drop Ship 1,000,000+ Packages Per Month Already with CEO Laura Behrens Wu
Assertion Not checkable as stated
Shippo achieved profitability in early 2016
“So we've been able to be profitable since early this year.”
Laura Behrens-Wu Oct 6, 2016 ▶ 12:56 EP 439: $9m Raised, GoShippo Helps Little Guy Drop Ship 1,000,000+ Packages Per Month Already with CEO Laura Behrens Wu
Disclosure
Shippo will not sell to carriers like UPS or FedEx
“Here, what we're talking about is that we really try to be carrier agnostic. So we don't want to be owned by the UPS or FedEx or USPS. We want to work with all different shipping providers. That's the power of the platform.”
Laura Behrens-Wu Oct 6, 2016 ▶ 17:28 EP 439: $9m Raised, GoShippo Helps Little Guy Drop Ship 1,000,000+ Packages Per Month Already with CEO Laura Behrens Wu
Insight
Behrens-Wu: Shipping costs eat 15% to 30% of e-commerce product costs
“So it's anything between 15 to 30% depending on the size of your e-commerce store.”
Laura Behrens-Wu Oct 6, 2016 ▶ 5:09 EP 439: $9m Raised, GoShippo Helps Little Guy Drop Ship 1,000,000+ Packages Per Month Already with CEO Laura Behrens Wu
Assertion Supported
Behrens-Wu: Shippo offers discounts up to 60% off retail shipping rates
“So our discounts depending on size and weight and shipping provider go as high as 60% off compared to retail shipping rates.”
Laura Behrens-Wu Oct 6, 2016 ▶ 5:30 EP 439: $9m Raised, GoShippo Helps Little Guy Drop Ship 1,000,000+ Packages Per Month Already with CEO Laura Behrens Wu
Disclosure
Behrens-Wu: Shippo charges a flat five cents per shipping label
“No, it's pay as you go. It's five cents per label and that makes it interesting for like any type of e-commerce store, the really small ones just getting started. To bigger e-commerce stores shipping hundreds of thousands of packages.”
Laura Behrens-Wu Oct 6, 2016 ▶ 7:02 EP 439: $9m Raised, GoShippo Helps Little Guy Drop Ship 1,000,000+ Packages Per Month Already with CEO Laura Behrens Wu
Assertion Not checkable as stated
Shippo serves over 10,000 shipping customers per month
“We have more than 10,000 customers a month shipping with us.”
Laura Behrens-Wu Oct 6, 2016 ▶ 9:59 EP 439: $9m Raised, GoShippo Helps Little Guy Drop Ship 1,000,000+ Packages Per Month Already with CEO Laura Behrens Wu
Opinion
E-commerce platforms and marketplaces are Shippo's ideal acquisition fit
“So, I mean, shopping platforms are, e-commerce platforms are a good fit. Marketplaces are a good fit. I love the Shopify team. We work closely together with Shopify. But at this point, we're not really thinking of an exit yet.”
Laura Behrens-Wu Oct 6, 2016 ▶ 17:43 EP 439: $9m Raised, GoShippo Helps Little Guy Drop Ship 1,000,000+ Packages Per Month Already with CEO Laura Behrens Wu
Assertion Not checkable as stated
Behrens-Wu sold 1 to 3 items weekly before founding Shippo
“So I was selling like one, two, three items a week. It was very small.”
Laura Behrens-Wu Oct 6, 2016 ▶ 3:35 EP 439: $9m Raised, GoShippo Helps Little Guy Drop Ship 1,000,000+ Packages Per Month Already with CEO Laura Behrens Wu
Disclosure
Shippo operates with a lean team of 28 people
“Yeah, today we're at 28 people.”
Laura Behrens-Wu Oct 6, 2016 ▶ 12:21 EP 439: $9m Raised, GoShippo Helps Little Guy Drop Ship 1,000,000+ Packages Per Month Already with CEO Laura Behrens Wu
Assertion Not checkable as stated
500 Startups rejected Shippo's founders before their pivot to logistics
“We applied with that e-commerce store to 500 startups. We got rejected. We were devastated. Like we didn't know what to do. We thought our dreams were now all like shattered. And then half a year later, we made a successful pivot and joined 500 startups.”
Laura Behrens-Wu Oct 6, 2016 ▶ 21:18 EP 439: $9m Raised, GoShippo Helps Little Guy Drop Ship 1,000,000+ Packages Per Month Already with CEO Laura Behrens Wu

The other half of the tape: Laura Behrens-Wu's own voice is left out of every number here. Other people bring the name up 2 times in 2 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 2

Every mention by year

tap a year for its mentions
0011222016episodesmentions
0122016episodes it came up in
000.51122016episodesmentions per episode
2016 2 mentions in 2 episodes 1 per episode

Appearances (1)

EpisodeDateSpeaking time
EP 439: $9m Raised, GoShippo Helps Little Guy Drop Ship 1,000,000+ Packages Per Month Alre Oct 6, 2016 10m
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

Try the podcast clipper Learn more