Holly Cardew

Founder & CEO, Carted · 1 appearance on the record.

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founderexecutive@hollyccc ↗LinkedIn ↗carted.com ↗

Holly Cardew is an Australian entrepreneur who first gained prominence by founding Pixc, a service and automated platform that optimizes product photography for online retailers. She subsequently founded Carted, a universal e-commerce API and shopping platform that raised a landmark $13 million seed round backed by Blackbird Ventures.

7statements → 4claims → 0claims resolved → 4/5average certainty → 1/5average debate potential →

4 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 3 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 0 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Holly argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Holly Cardew on measured tape to publish a rate. This says nothing about how they speak.

Everything Holly Cardew said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Cardew: Pixc serves over 7,000 unique customers
“We have over 7000.”
Holly Cardew Jun 9, 2016 ▶ 6:22 28 Year Old Female Entrepreneur Making 100k's Product Images Better for $2 Each, EP 270: Holly Cardew
Assertion Not checkable as stated
Cardew: Pixc gained 1,000 signups in three weeks from one affiliate
“We just launched our beta program, sorry, our beta affiliate program in December with one person, and they did a long form piece of content, and they got us a thousand signups in three weeks”
Holly Cardew Jun 9, 2016 ▶ 6:51 28 Year Old Female Entrepreneur Making 100k's Product Images Better for $2 Each, EP 270: Holly Cardew
Assertion Not checkable as stated
Cardew: Pixc converted 17% of affiliate trials to paid customers
“It was 400 signed up for a trial, so about, just under, so 40%, and then 70 converted to paid, so which is 17% conversion rate on the trial to paid”
Holly Cardew Jun 9, 2016 ▶ 7:17 28 Year Old Female Entrepreneur Making 100k's Product Images Better for $2 Each, EP 270: Holly Cardew
Disclosure
Cardew: Affiliate marketing is Pixc's top growth driver
“Definitely the affiliate program. Although it's very new it is the affiliate program, and then I think our app integration, so being integrated into Shopify, and also actually cold outreach to businesses”
Holly Cardew Jun 9, 2016 ▶ 9:32 28 Year Old Female Entrepreneur Making 100k's Product Images Better for $2 Each, EP 270: Holly Cardew
Disclosure
Pixc has raised $150,000 in total equity capital
“150,000 dollars.”
Holly Cardew Jun 9, 2016 ▶ 3:27 28 Year Old Female Entrepreneur Making 100k's Product Images Better for $2 Each, EP 270: Holly Cardew
Assertion Not checkable as stated
Cardew: Pixc charges an average of $2 per image
“Okay, so on average, an image is two dollars an image.”
Holly Cardew Jun 9, 2016 ▶ 4:31 28 Year Old Female Entrepreneur Making 100k's Product Images Better for $2 Each, EP 270: Holly Cardew
Disclosure
Cardew: Pixc pays affiliates a 20% commission for the first year
“We paid them a 20% commission, our affiliates, for the first year of that customer.”
Holly Cardew Jun 9, 2016 ▶ 8:08 28 Year Old Female Entrepreneur Making 100k's Product Images Better for $2 Each, EP 270: Holly Cardew

Appearances (1)

EpisodeDateSpeaking time
28 Year Old Female Entrepreneur Making 100k's Product Images Better for $2 Each, EP 270: H Jun 9, 2016 8m
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