Cardew: Pixc converted 17% of affiliate trials to paid customers
Holly Cardew · 28 Year Old Female Entrepreneur Making 100k's Product Images Better for $2 Each, EP 270: Holly Cardew · Jun 9, 2016 · at 7:17
Holly Cardew breaks down conversion metrics from Pixie's first affiliate marketing experiment.
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“It was 400 signed up for a trial, so about, just under, so 40%, and then 70 converted to paid, so which is 17% conversion rate on the trial to paid”
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Cardew: Pixc gained 1,000 signups in three weeks from one affiliate
“We just launched our beta program, sorry, our beta affiliate program in December with one person, and they did a long form piece of content, and they got us a thousand signups in three weeks”
Cardew: Affiliate marketing is Pixc's top growth driver
“Definitely the affiliate program. Although it's very new it is the affiliate program, and then I think our app integration, so being integrated into Shopify, and also actually cold outreach to businesses”