Tommy Walker

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

8statements → 4claims → 0claims resolved → 4/5average certainty → 1.62/5average debate potential → ≈4.5/5argument clarity, estimated →

4 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 3 insights · 1 disclosure · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 0 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Tommy argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Tommy Walker on measured tape to publish a rate. This says nothing about how they speak.

Everything Tommy Walker said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Walker: Most Content Marketing Strategies Lack Differentiation and Write for Robots
“That's one of the things that I think a lot of blogs and content marketing strategies as a whole lack that sort of differentiation. And we all kind of default to that, you know, the keyword base, like let's write for robots.”
Tommy Walker Sep 25, 2021 ▶ 11:34 He Built Shopify's Content Machine, Now Working With SaaS Founders
Assertion Not checkable as stated
Walker: ProBlogger job board attracts NYT-published and award-winning writers
“I've actually always, always, always had good luck with pro blogger, right? The pro blogger.com community. I've hired New York times published authors someone who's written several four dummies books and the award winners, like it's amazing what goes out there…”
Tommy Walker Sep 25, 2021 ▶ 9:03 He Built Shopify's Content Machine, Now Working With SaaS Founders
Assertion Not checkable as stated
Walker was sole Shopify Plus marketer for its first 1,500 customers
“I was there for the first 1500 customers, the only marketing hire until the first 1500 customers.”
Tommy Walker Sep 25, 2021 ▶ 3:14 He Built Shopify's Content Machine, Now Working With SaaS Founders
Assertion Not checkable as stated
Walker: Shopify Plus blog reached ~100,000 weekly readers before his departure
“It was right around the 100,000 mark.”
Tommy Walker Sep 25, 2021 ▶ 4:41 He Built Shopify's Content Machine, Now Working With SaaS Founders
Insight
Walker: Return visitors is always the true north metric in content
“Return visitors is always my true North metric.”
Tommy Walker Sep 25, 2021 ▶ 7:15 He Built Shopify's Content Machine, Now Working With SaaS Founders
Insight
Walker: Organizations should write a content code before hiring writers
“So my recommendation to anybody who is ever going to hire is to actually do something by called writing a content code first, which is basically the rules of engagement defining the soul of your publication.”
Tommy Walker Sep 25, 2021 ▶ 9:20 He Built Shopify's Content Machine, Now Working With SaaS Founders
Disclosure
Walker joined Shopify pre-IPO from CXL without a formal interview
“I didn't have an interview process. I was recruited. So Shopify was really early days back then. It was still not being taken seriously as a cloudy commerce. Wasn't really a thing back then. So I was brought in from cxl.com.”
Tommy Walker Sep 25, 2021 ▶ 1:20 He Built Shopify's Content Machine, Now Working With SaaS Founders
Assertion Not checkable as stated
Walker scaled QuickBooks content team to 40 contributors across 16 markets
“So we scaled that from five, five to 10 freelance contributors to 40 plus contributors across SEO, social email like most of your customer facing channels across 16 markets.”
Tommy Walker Sep 25, 2021 ▶ 7:52 He Built Shopify's Content Machine, Now Working With SaaS Founders

Appearances (1)

EpisodeDateSpeaking time
He Built Shopify's Content Machine, Now Working With SaaS Founders Sep 25, 2021 9m
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