Tommy Walker describes the readership metrics and traffic scale of the Shopify Plus blog at the end of his tenure.
0:00 / 0:03exact quote · 3.7s
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“It was right around the 100,000 mark.”
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More from Tommy Walker
Insight
Walker: Most Content Marketing Strategies Lack Differentiation and Write for Robots
“That's one of the things that I think a lot of blogs and content marketing strategies as a whole lack that sort of differentiation. And we all kind of default to that, you know, the keyword base, like let's write for robots.”
Tommy WalkerSep 25, 2021▶ 11:34He Built Shopify's Content Machine, Now Working With SaaS Founders
AssertionNot checkable as stated
Walker: ProBlogger job board attracts NYT-published and award-winning writers
“I've actually always, always, always had good luck with pro blogger, right? The pro blogger.com community. I've hired New York times published authors someone who's written several four dummies books and the award winners, like it's amazing what goes out there…”
Tommy WalkerSep 25, 2021▶ 9:03He Built Shopify's Content Machine, Now Working With SaaS Founders
AssertionNot checkable as stated
Walker was sole Shopify Plus marketer for its first 1,500 customers
“I was there for the first 1500 customers, the only marketing hire until the first 1500 customers.”
Tommy WalkerSep 25, 2021▶ 3:14He Built Shopify's Content Machine, Now Working With SaaS Founders
Insight
Walker: Return visitors is always the true north metric in content
“Return visitors is always my true North metric.”
Tommy WalkerSep 25, 2021▶ 7:15He Built Shopify's Content Machine, Now Working With SaaS Founders
Insight
Walker: Organizations should write a content code before hiring writers
“So my recommendation to anybody who is ever going to hire is to actually do something by called writing a content code first, which is basically the rules of engagement defining the soul of your publication.”
Tommy WalkerSep 25, 2021▶ 9:20He Built Shopify's Content Machine, Now Working With SaaS Founders
Disclosure
Walker joined Shopify pre-IPO from CXL without a formal interview
“I didn't have an interview process. I was recruited. So Shopify was really early days back then. It was still not being taken seriously as a cloudy commerce. Wasn't really a thing back then. So I was brought in from cxl.com.”
Tommy WalkerSep 25, 2021▶ 1:20He Built Shopify's Content Machine, Now Working With SaaS Founders
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