Tommy Walker

8 statements across 1 episodes · 2 bullish · 1 bearish · 1 people on the record · first statement Sep 25, 2021 by Tommy Walker · across every show →

On the record as a speaker too: Tommy Walker's record, appearances and statements → this page counts the times other people say the name.

Everything said about Tommy Walker, oldest first

Sep 25, 2021 positive

Insight

Walker: Return visitors is always the true north metric in content

“Return visitors is always my true North metric.”

Tommy Walker Sep 25, 2021 ▶ 7:15 He Built Shopify's Content Machine, Now Working With SaaS Founders

Sep 25, 2021 positive

Assertion Not checkable as stated

Walker: ProBlogger job board attracts NYT-published and award-winning writers

“I've actually always, always, always had good luck with pro blogger, right? The pro blogger.com community. I've hired New York times published authors someone who's written several four dummies books and the award winners, like it's amazing what goes out there…”

Tommy Walker Sep 25, 2021 ▶ 9:03 He Built Shopify's Content Machine, Now Working With SaaS Founders

Sep 25, 2021

Insight

Walker: Organizations should write a content code before hiring writers

“So my recommendation to anybody who is ever going to hire is to actually do something by called writing a content code first, which is basically the rules of engagement defining the soul of your publication.”

Tommy Walker Sep 25, 2021 ▶ 9:20 He Built Shopify's Content Machine, Now Working With SaaS Founders

Sep 25, 2021

Assertion Not checkable as stated

Walker: Shopify Plus blog reached ~100,000 weekly readers before his departure

“It was right around the 100,000 mark.”

Tommy Walker Sep 25, 2021 ▶ 4:41 He Built Shopify's Content Machine, Now Working With SaaS Founders

Sep 25, 2021

Disclosure

Walker joined Shopify pre-IPO from CXL without a formal interview

“I didn't have an interview process. I was recruited. So Shopify was really early days back then. It was still not being taken seriously as a cloudy commerce. Wasn't really a thing back then. So I was brought in from cxl.com.”

Tommy Walker Sep 25, 2021 ▶ 1:20 He Built Shopify's Content Machine, Now Working With SaaS Founders

Sep 25, 2021

Assertion Not checkable as stated

Walker scaled QuickBooks content team to 40 contributors across 16 markets

“So we scaled that from five, five to 10 freelance contributors to 40 plus contributors across SEO, social email like most of your customer facing channels across 16 markets.”

Tommy Walker Sep 25, 2021 ▶ 7:52 He Built Shopify's Content Machine, Now Working With SaaS Founders

Sep 25, 2021

Assertion Not checkable as stated

Walker was sole Shopify Plus marketer for its first 1,500 customers

“I was there for the first 1500 customers, the only marketing hire until the first 1500 customers.”

Tommy Walker Sep 25, 2021 ▶ 3:14 He Built Shopify's Content Machine, Now Working With SaaS Founders

Sep 25, 2021 negative

Insight

Walker: Most Content Marketing Strategies Lack Differentiation and Write for Robots

“That's one of the things that I think a lot of blogs and content marketing strategies as a whole lack that sort of differentiation. And we all kind of default to that, you know, the keyword base, like let's write for robots.”

Tommy Walker Sep 25, 2021 ▶ 11:34 He Built Shopify's Content Machine, Now Working With SaaS Founders

Tommy Walker

Everything said about Tommy Walker, oldest first

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