The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 8 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Walker: Most Content Marketing Strategies Lack Differentiation and Write for Robots
“That's one of the things that I think a lot of blogs and content marketing strategies as a whole lack that sort of differentiation. And we all kind of default to that, you know, the keyword base, like let's write for robots.”
Walker: ProBlogger job board attracts NYT-published and award-winning writers
“I've actually always, always, always had good luck with pro blogger, right? The pro blogger.com community. I've hired New York times published authors someone who's written several four dummies books and the award winners, like it's amazing what goes out there…”
Walker was sole Shopify Plus marketer for its first 1,500 customers
“I was there for the first 1500 customers, the only marketing hire until the first 1500 customers.”
Walker: Shopify Plus blog reached ~100,000 weekly readers before his departure
“It was right around the 100,000 mark.”
Walker: Return visitors is always the true north metric in content
“Return visitors is always my true North metric.”
Walker: Organizations should write a content code before hiring writers
“So my recommendation to anybody who is ever going to hire is to actually do something by called writing a content code first, which is basically the rules of engagement defining the soul of your publication.”