G2, every mention

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every year anyone Nathan Latka 125Godard Abel 54Nicolas Vandenberghe 6Muhammad Younas 6Kate Sukenko 6Gil Allouche 6Lucjan Suski 5Anton Viborny 4Pavel Dolezal 3Eric Siu 3

Verbatim, from the transcripts: the passages where G2 comes up

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Practice by Numbers: $16.5M Dental SaaS, 24% EBITDA, Zero VC - Rohit Garg Jul 16, 2026 · 1 mention

Handwrytten Sends 6 Million Fake Handwritten Notes a Year and Makes $10M Jul 10, 2026 · 1 mention

  • ▶ 1:52 David Wachs Well, it's, I mean, I don't know for a fact that we're largest, but I, I have to believe that just based off age of the company, number of reviews on, um, on G two crowd, Google, you know, Google search results, everything else.

How Allo Reached $10M Revenue With 5,000 Customers Apr 1, 2026 · 5 mentions

  • ▶ 17:20 Nathan Latka If you can dominate the keywords for HubSpot users searching for a dialer like this, you can win, which is maybe less competitive than trying to rank for the number one on G two for the same search terms. 5 times in the scene

From $450K to $9M ARR in 5 Years: Club Caddie's Vertical SaaS Playbook Dec 3, 2025 · 2 mentions

  • ▶ 20:35 Jason Pearsall We also invest in review websites like Capterra and G two and where our customers are going to find out where the best solution is.
  • ▶ 21:58 unnamed speaker So Capterra G too.

This CEO Does $50m/yr and is moving to a Flat Org Structure, ChiliPiper CEO Feb 18, 2025 · 1 mention

  • ▶ 8:42 Alina Vandenberg We have a propensity to sell to our companies if they have some of these criteria here, if they have more than 10 sales rep, if they have a high influence of leads, if they have a complex sales cycle, are in good standing, have good G-T

How I hit $15m ARR using 4 new growth playbooks May 14, 2024 · 6 mentions

  • ▶ 9:03 Gil Allouche Just like there is Yelp for a consumer, there is G-two, there is TrustRadius, and a bunch of other websites to help consumers of SAS determine which vendor they should go with. 6 times in the scene

How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter Mar 26, 2024 · 1 mention

How to Double Your Company From $16m to $30m Revenue Using Multiple Product Lines with Chilipiper CEO Jan 2, 2024 · 3 mentions

How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter Dec 21, 2023 · 1 mention

Masters of Debt: How I bought a $5m SaaS Company Using Debt, Grew to $20m, Then Flipped for a Huge Gain Dec 14, 2023 · 1 mention

How to Convince High-Performers to Take a Pay Cut & Work for You Oct 4, 2023 · 1 mention

  • ▶ 18:43 Drew D'Agostino These are a couple of companies that I think do it really well, particularly on like the branding side of the shared network effects, like G two and catalyst.

Helping a bootstrapped founder go from Twitter only to omni-channel marketing to grow past $1M ARR Jul 26, 2023 · 3 mentions

  • ▶ 2:58 unnamed speaker So we have different tools that we can go on the G to, for example, enter the company name, and you'll give us a wall of love for them.
  • ▶ 11:14 unnamed speaker So that's where it's collecting Gitu reviews on Shopify.
  • ▶ 15:19 unnamed speaker So this is something that we do for, uh, G too also, and for Twitter collections.

The 5 levels of great customer analytics experience Jun 28, 2023 · 1 mention

  • ▶ 6:51 Karel Callens So what we did is we looked at 250 of the top-performing G-two, uh, uh, top-performing companies on G-two on the main categories.

SaaS SEO Shortcuts That Drive $10M+ ARR, Building A Media Moat, & More! May 12, 2023 · 3 mentions

  • ▶ 11:40 Eric Siu If you start going for these alternative keywords, use case, pricing, you'll actually see G-two does a good example of this. 3 times in the scene

How we grew to $15M with less than $1M marketing spend Apr 26, 2023 · 5 mentions

  • ▶ 2:25 Lucjan Suski and then I'll share one simple trick how to make your GTO reviews go through the roof.
  • ▶ 16:41 Lucjan Suski How to make your reviews on G to, uh, go like, you see, like, between, like, February, 20, 21 to, uh, June, we went from 20 to 120. 4 times in the scene

He acquired a company for under $100k, lead engineer kept 20%, what's his GTM plan? Nov 26, 2022 · 1 mention

Imagine doing $6.1m in revenue helping Loom, Dropbox, and G2 break $100m in ARR Nov 24, 2022 · 2 mentions

  • ▶ 0:45 Nathan Latka Then said, you know what, I mean, use this money by an e-commerce brand, failed miserably, flash sold that, and then got into MatterMade, where now he works with some of the fastest growing brands you've heard of, Loom, G two, these kinds…
  • ▶ 18:08 Nathan Latka Then said, you know what, I mean, use this money by an e-commerce brand, failed miserably, flash sold that, and then got into MatterMade, where now he works with some of the fastest growing brands you've heard of, Loom, G two, these kinds…

How we grew our GovTech SaaS from $50k to $350k ARR in the last 12 months Nov 10, 2022 · 1 mention

  • ▶ 22:06 Ibrahim Asim So we can't give a government employee, you know, 50 dollars or a hundred dollars to go do a referral on G-II.

Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue Oct 26, 2022 · 1 mention

  • ▶ 1:39 Michael Maximoff So, I started this agency called Balkans back in 2017, and now we are rated the number one agency according to Kludge, Ditu, and all other ratings.

Copy vFairs Used to Get 1,000+ G2 Reviews and $30M ARR without hiring any outbound sales team Oct 7, 2022 · 3 mentions

  • ▶ 2:10 Muhammad Younas And then I will actually go ahead and share with you some of the actual playbooks, some of the actual emails, some of the actual, uh, templates that we use to get 100,000 of views socially across G to Captera and hundreds of video…
  • ▶ 14:57 Muhammad Younas You know, whether it's on LinkedIn or Gitu or Captera, whatever, whatever you're 2 times in the scene

How she broke $25k MRR SaaS revenue by starting off as an OKR coach Aug 21, 2022 · 2 mentions

How she increased ACV's from $5k to $150k in under 20 months for App Building SaaS Jul 15, 2022 · 1 mention

  • ▶ 2:58 Nathan Latka So how do you turn off all the small companies without pissing them off and getting negative G two reviews?

How ThreeKit Plans to Grow into their $300m+ Valuation, Break $10m Revenue This Year May 10, 2022 · 3 mentions

  • ▶ 1:05 Nathan Latka Prior to three kit, he served as CRO chief representative officer and was co-founder of G two, a leading marketplace for business software reviews. 2 times in the scene
  • ▶ 1:37 Matt Gorniak I mean, there's actually, as you met my, uh, my business partner, and it's actually a couple of us have done companies together led by him, you know, uh, anyway, but there's actually two threads, you know, G two, as you spoke to him was, I…

Congrats! Bootstrapped founder hits $5m May 5, 2022 · 3 mentions

$20m Payday and he still controls ChiliPiper with his Wife Alina May 4, 2022 · 3 mentions

  • ▶ 5:07 Nicolas Vandenberghe Uh, so, so I, I played around, and actually, in 2007, I started a company to do exactly what G two does, and I failed. 2 times in the scene
  • ▶ 16:33 Nicolas Vandenberghe It's been a complicated story, but, uh, with that attempt that I did to do a G two, uh, like, uh, then I had a divorce and my daughter had an accident.

How he hit $1m with no FTE's (Fiverr contractors only) May 1, 2022 · 1 mention

  • ▶ 26:44 Jon Darbyshire Yeah, we started with Product Hunt, you know, actually, you know, G-II, cafeteria, um, you know, just that whole group of sites where they actually do product reviews and let people come in and, and,

Bootstrapper killing his VC backed rivals who raised $500m+ Apr 30, 2022 · 1 mention

  • ▶ 11:12 Michael Cooney And if you go to G-II and you look at the reviews about what converts, most of them talk about our support.

This Founder Built 3 SaaS Companies, hit $40m ARR 3 times. Here's how Apr 29, 2022 · 30 mentions

  • ▶ 1:11 Nathan Latka Please help me welcome Godard Abel with GQ to the stage. 2 times in the scene
  • ▶ 6:10 Godard Abel There's actually a sixth one in the works that I haven't announced yet, but my day job is G two and I love building G two and especially I also built SAS, built G two for SAS founders like us because my real inspiration was hating Gartner. 6 times in the scene
  • ▶ 15:02 Godard Abel And the second company, yeah, we learned a lot, uh, because after we sold big machines to Oracle, actually, after we'd started GTO, we decided to do another one, because right after Oracle bought big machines, we're like, wow, there's… 3 times in the scene
  • ▶ 16:21 Godard Abel And now G-II, that is my focus, my day job. 5 times in the scene
  • ▶ 18:36 Godard Abel So it was a hard business to build, because we had this massive cold start, and so actually that's why I went to go build Steelbrick with Matt, because we're like, we like driving revenue, but then my co-founder, Tim, did a great job while… 4 times in the scene
  • ▶ 19:56 Godard Abel Mark Andreessen said this in 2012, right when we're starting G.T.U., and I think it's been so true. 5 times in the scene
  • ▶ 23:54 Godard Abel And then also at G-II we've done a couple, Siftry, that brought us G-II Track, G-II Stack, so it's an exciting way to expand your footprint more quickly, once you have momentum, once you have money.
  • ▶ 23:54 Godard Abel And then also at G-II we've done a couple, Siftry, that brought us G-II Track, G-II Stack, so it's an exciting way to expand your footprint more quickly, once you have momentum, once you have money.
  • ▶ 23:54 Godard Abel And then also at G-II we've done a couple, Siftry, that brought us G-II Track, G-II Stack, so it's an exciting way to expand your footprint more quickly, once you have momentum, once you have money.
  • ▶ 25:23 Godard Abel Well, he didn't quite say that, but you just hire young, smart people, and then see who grows with you, and that's a much better way than using recruiters, and we do have now a very global team at G-II, 650 people, so also going global,…
  • ▶ 26:04 Godard Abel But then the second company we realized from the beginning, let's be really clear about our culture, and so we defined a p-culture, which has been common at G-II, as well as at Steelbrick.

Burning $55k/mo Building Freemium Tool for Developers, 15k users, $1.2m Raised Mar 27, 2022 · 1 mention

Look Back at $100m Salesloft Before Vista Deal Mar 20, 2022 · 3 mentions

  • ▶ 0:59 Nathan Latka The company is recognized as the number one sales engagement platform by G two crowd and Atlanta's number one best place to work.
  • ▶ 11:19 Kyle Porter So G two crowd, really the only analyst in the category at this time, I know Forrest has done some reviews, 2 times in the scene

Testbox Lets You Try Software Without Sales Calls, Landed 1st Customer, $2.7m Raised at $12m Post Money Cap Nov 10, 2021 · 1 mention

Bug reporting tool Breaks $4800/mo, 600 Customers After Raising $1.5m at $6m Valuation Nov 9, 2021 · 1 mention

  • ▶ 7:25 Nathan Latka You know, everyone always asks me, Nathan, should I go on G two first or cap Tara get up?

G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b Valuation Oct 25, 2021 · 46 mentions

  • ▶ 0:47 Nathan Latka He's the CEO of gto.com, the leading business software review website and marketplace, which he co-founded in 2012. 2 times in the scene
  • ▶ 1:36 Godard Abel And I think that has come to life pretty well in a lot of categories, but I think now we're also saying G two is going to become a software marketplace and where people can not only discover apps, read reviews, get insights, but they can… 2 times in the scene
  • ▶ 1:50 Godard Abel And so we're starting to experiment with something we call G two deals.
  • ▶ 2:38 Godard Abel And that is now gives us a product called G to track because Siftry had been building a track product, which tracks all your SAS apps, all your SAS spend.
  • ▶ 2:47 Godard Abel And we saw that very synergistic to the G to marketplace because it gives us all this extra insight. 2 times in the scene
  • ▶ 4:05 Godard Abel And I think on the track side, you know, we're well over a thousand. 6 times in the scene
  • ▶ 4:24 Godard Abel So our core, our main revenue driver today at G two is what we call G two marketing solutions. 3 times in the scene
  • ▶ 4:24 Godard Abel So our core, our main revenue driver today at G two is what we call G two marketing solutions.
  • ▶ 5:49 Godard Abel And it has this great synergy to GQ marketplace, which is sort of the ultimate place to benchmark your stack. 2 times in the scene
  • ▶ 6:24 Nathan Latka And it's track right now, a free product you give, like we give you our data 3 times in the scene
  • ▶ 7:03 Godard Abel Based on taxonomy, we already have on gt.com because we categorize over a 100,000 apps into 2000 categories. 2 times in the scene
  • ▶ 7:45 Nathan Latka So when someone like Gong or the CMO at Gong pays for your marketing solutions at G-II, is that sort of average monthly ARPU still sort of in the 1000 to 2000 dollar a month range across the 2500 customers? 8 times in the scene
  • ▶ 11:00 Nathan Latka Those are three compelling reasons to pay G two more money. 10 times in the scene
  • ▶ 17:41 Nathan Latka G to the reviews marketplace. 3 times in the scene

API Integration Tool Hit $1k in MRR, Raised $150k on $1.4m Valuation Sep 16, 2021 · 4 mentions

  • ▶ 3:24 Anton Viborny So, and we say, ok, we saw the GTProut or Capterra website, and we say, ok, what will, what will be if we combine these two business models? 2 times in the scene
  • ▶ 6:03 Anton Viborny Uh, so when they invested in us because they paid money for Capterra, GT Crowd, and, uh, Zapier, and they understand what the difference, because, because the, the cost of tracking customer acquisition cost for SaaS vendors is extremely…
  • ▶ 8:30 Anton Viborny So, it's not, it's not just like reviews, where we're reading reviews of Gito Crowd, and all these reviews are good.

Estated Grows 100%, Breaks $1.7m ARR for Property Data Platform Aug 31, 2021 · 1 mention

vFairs Breaks $30m ARR bootstrapped, turns down $500m Offer Aug 2, 2021 · 3 mentions

  • ▶ 5:33 Muhammad Younas So if you go on G two, you know, again, with all respect to all the other people who have raised tons of money, you will see us as number one when it comes to the highest rated platform. 3 times in the scene

Today G2 Is Worth $1b. What happened 24 months ago? Jul 8, 2021 · 19 mentions

  • ▶ 0:50 Nathan Latka Founded G two crowd in 2012 with nothing. 6 times in the scene
  • ▶ 6:00 Nathan Latka Ok, so, you're doing that, and then we're, I want to get into G-Two Crowd, right? 6 times in the scene
  • ▶ 10:11 Nathan Latka Anyone pay for G-Two Crowd? 2 times in the scene
  • ▶ 15:02 Godard Abel And obviously they're going to lose some, so then they have to over-upsell the others, and that's kind of what we're finding with G-II. 3 times in the scene
  • ▶ 17:43 Nathan Latka Found a G two crowd in 20 2 times in the scene

They Track $15m in Cloud Spend, Make $17k/mo. How they plan to scale. Apr 16, 2021 · 3 mentions

  • ▶ 3:10 unnamed speaker It's, um, if there was a Venn diagram, I would say it's a combination of those and a combination of like G two and Gartner type analysis.
  • ▶ 5:50 unnamed speaker And we didn't feel that Gartner or GK could fill that role given the information content isn't really good enough for developers to make decisions.
  • ▶ 11:11 unnamed speaker Um, and sometimes you have to meet a threshold, similar to like G two, right, where they have to meet a threshold before they

Mobile Paywall Testing Company Breaks 200 Customers, $500k Raised Apr 2, 2021 · 1 mention

PostoPlan Hits $30k MRR, Raises $500k For Social Scheduling Tool in Spain, Mexico, and Argentina Feb 8, 2021 · 6 mentions

  • ▶ 12:41 Kate Sukenko Also, we are included to our platforms like G two and Capterra, and we are in top 30. 6 times in the scene

How Loomly Hit 7k Customers, $4.2m SaaS Revenue Starting With An Agency Feb 6, 2021 · 1 mention

  • ▶ 11:37 Thibaut Clément Uh, we have terrific reviews on all the websites, like, you know, G to crowd and Capterra, and we do some AdWords.

SEO Secrets from Shopify, G2 Head of SEO Strategy Jan 28, 2021 · 25 mentions

  • ▶ 1:36 Nathan Latka Previously, he ran SEO at G two and Atlassian and worked with companies like eBay, Eventbrite, Samsung, Pinterest, and many others.
  • ▶ 3:56 Nathan Latka Let's pick up at G two. 8 times in the scene
  • ▶ 9:53 Nathan Latka And what did you, how did you structure the teams internally at G two? 4 times in the scene
  • ▶ 14:53 Nathan Latka There's a lot of psychology happening on these review sites when you can convince people to put a G to top rank badge on their page, on their footer, even, and get a backlink that obviously really helps. 5 times in the scene
  • ▶ 16:31 Nathan Latka Why did you leave G two? 7 times in the scene

UnicornPlatform Bootstrapped, 500 customers, Doesn't Want "Scale at all costs" Jan 6, 2021 · 1 mention

  • ▶ 13:47 Alexander Azora Our people keep, our users keep recommending us everywhere on listings like G tool or alternative to, to their friends and Twitter and private spaces.

G2 Hits $50m in ARR (+$20m), and $450m Valuation Dec 4, 2020 · 18 mentions

KarmaBot Slack Tool Hits $200k Revenues, 233 Customers Using App Exchanges Aug 8, 2020 · 2 mentions

Kontentino is Profitable Bootstrapped, Hit $1m Revenue Competing with Buffer, Hootsuite Jun 24, 2020 · 2 mentions

  • ▶ 12:30 Bo Pokstefl Um, how to say, like, uh, review sites like G to crowds, Capterra. 2 times in the scene

"Ex VC Bootstrapping New G2 Competitor, 24 Customers, $12k MRR " Jun 9, 2020 · 6 mentions

  • ▶ 4:35 Nathan Latka The thesis is for select software reviews to something that more people might know, which is, you know, you know, G two, right? 4 times in the scene
  • ▶ 9:15 Phil Strazzulla Um, and that's mostly a function of it being sort of a new marketplace where your CPC, your CPA is much lower relative to AdWords, LinkedIn, Capterra, G two, sort of all the best alternatives.
  • ▶ 11:21 Nathan Latka I feel like someone like G two or someone else, if they wanted to destroy you for this keyword, they would just launch a landing page specific to this keyword.

1765 "How He Doubled ARR to $2m Via Acquisition " May 24, 2020 · 1 mention

  • ▶ 11:47 Matt Dion We also do some, you know, G two crowd and Capterra and some paid advertising, and of course our, our own expertise with SEO.

1724 He's Raising $100m Now Despite COVID, $20m in Revenues, 101% YoY Growth Serving Online Retailers Apr 13, 2020 · 1 mention

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