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Feb 8, 2021 · 17m · top-founders

PostoPlan Hits $30k MRR, Raises $500k For Social Scheduling Tool in Spain, Mexico, and Argentina

Kate Sukenko · 7m spoken Nathan Latka · 6m spoken Eric Yuan · 4s spoken Vivek Bhaskaran · 2s spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

In this interview with Nathan Latka, PostoPlan's Chief Business Development Officer Kate Sukenko discusses the company's €446,000 pre-seed round, growth in Spanish-speaking markets, and the breakdown of their $30,000 monthly recurring revenue.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 47.9% of the talking time here. How this is scored →

Nathan as informed peer 6.7 Guest teaching 3.0 Guest disagreement 3.0 Nathan pushing back 7.0
05100:0010:003:45–6:44 · Nathan as informed peer 6/10 Team Structure, Pre-Seed Funding, and Product Roadmap Kate corrects Nathan's assumption about when the product launched, clarifying it was February 2020 rather than 2019. When she attempts to withhold the pre-seed funding amount pending a press release, Nathan cites public filing records revealing they raised roughly 446,000 euros.6:44–11:25 · Nathan as informed peer 7/10 International Expansion, Churn Rates, and AppSumo Economics Nathan breaks down SaaS revenue economics by distinguishing lifetime AppSumo purchasers from recurring monthly subscribers. He aggressively confronts Kate when she hedges on revenue figures, prompting her to defend herself and clarify their exact January revenue of 24,000 euros.11:25–14:50 · Nathan as informed peer 7/10 Marketing Channels, Acquisition Costs, and Business Development Duties Nathan drills into customer acquisition strategies and review platform mechanics on G2 and Capterra. When Kate admits she does not know how they generate reviews despite leading marketing and business development, Nathan presses on the discrepancy until she backtracks.3:45–6:44 · Guest teaching 4/10 Team Structure, Pre-Seed Funding, and Product Roadmap Kate corrects Nathan's assumption about when the product launched, clarifying it was February 2020 rather than 2019. When she attempts to withhold the pre-seed funding amount pending a press release, Nathan cites public filing records revealing they raised roughly 446,000 euros.6:44–11:25 · Guest teaching 4/10 International Expansion, Churn Rates, and AppSumo Economics Nathan breaks down SaaS revenue economics by distinguishing lifetime AppSumo purchasers from recurring monthly subscribers. He aggressively confronts Kate when she hedges on revenue figures, prompting her to defend herself and clarify their exact January revenue of 24,000 euros.11:25–14:50 · Guest teaching 1/10 Marketing Channels, Acquisition Costs, and Business Development Duties Nathan drills into customer acquisition strategies and review platform mechanics on G2 and Capterra. When Kate admits she does not know how they generate reviews despite leading marketing and business development, Nathan presses on the discrepancy until she backtracks.3:45–6:44 · Guest disagreement 2/10 Team Structure, Pre-Seed Funding, and Product Roadmap Kate corrects Nathan's assumption about when the product launched, clarifying it was February 2020 rather than 2019. When she attempts to withhold the pre-seed funding amount pending a press release, Nathan cites public filing records revealing they raised roughly 446,000 euros.6:44–11:25 · Guest disagreement 4/10 International Expansion, Churn Rates, and AppSumo Economics Nathan breaks down SaaS revenue economics by distinguishing lifetime AppSumo purchasers from recurring monthly subscribers. He aggressively confronts Kate when she hedges on revenue figures, prompting her to defend herself and clarify their exact January revenue of 24,000 euros.11:25–14:50 · Guest disagreement 3/10 Marketing Channels, Acquisition Costs, and Business Development Duties Nathan drills into customer acquisition strategies and review platform mechanics on G2 and Capterra. When Kate admits she does not know how they generate reviews despite leading marketing and business development, Nathan presses on the discrepancy until she backtracks.3:45–6:44 · Nathan pushing back 5/10 Team Structure, Pre-Seed Funding, and Product Roadmap Kate corrects Nathan's assumption about when the product launched, clarifying it was February 2020 rather than 2019. When she attempts to withhold the pre-seed funding amount pending a press release, Nathan cites public filing records revealing they raised roughly 446,000 euros.6:44–11:25 · Nathan pushing back 8/10 International Expansion, Churn Rates, and AppSumo Economics Nathan breaks down SaaS revenue economics by distinguishing lifetime AppSumo purchasers from recurring monthly subscribers. He aggressively confronts Kate when she hedges on revenue figures, prompting her to defend herself and clarify their exact January revenue of 24,000 euros.11:25–14:50 · Nathan pushing back 8/10 Marketing Channels, Acquisition Costs, and Business Development Duties Nathan drills into customer acquisition strategies and review platform mechanics on G2 and Capterra. When Kate admits she does not know how they generate reviews despite leading marketing and business development, Nathan presses on the discrepancy until she backtracks.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 69.7% · guest 30.3%0:00 · Nathan 69.7% · guest 30.3%3:00 · Nathan 33% · guest 67%3:00 · Nathan 33% · guest 67%6:00 · Nathan 23.7% · guest 76.3%6:00 · Nathan 23.7% · guest 76.3%9:00 · Nathan 49% · guest 51%9:00 · Nathan 49% · guest 51%12:00 · Nathan 56.2% · guest 43.8%12:00 · Nathan 56.2% · guest 43.8%15:00 · Nathan 61% · guest 39%15:00 · Nathan 61% · guest 39%
Sharpest disagreement ▶ 10:40 Guest defends revenue knowledge

Kate resists Nathan's insinuation that she does not know her own numbers, retorting that he lacks their presentation and providing the exact revenue figure of 24,000 euros.

 Hardest push from Nathan ▶ 13:37 Host challenges lack of channel knowledge

Nathan directly challenges Kate for claiming G2 and Capterra are key acquisition channels while admitting she has no knowledge of how reviews are generated despite leading marketing.

 Biggest teaching moment ▶ 4:17 Correction on launch timeline

Kate cleanly corrects Nathan's premise that the company has been active for two years, clarifying they only launched in February 2020.

 Nathan holds their own ▶ 5:23 Host pulls funding data from public filings

When Kate says she cannot disclose their round size before a formal press release, Nathan demonstrates his preparation by reciting the exact public filing figure of 446,000 euros.
the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Team Structure, Pre-Seed Funding, and Product Roadmap 6425 Kate corrects Nathan's assumption about when the product launched, clarifying it was February 2020 rather than 2019. When she attempts to withhold the pre-seed funding amount pending a press release, Nathan cites public filing records revealing they raised roughly 446,000 euros.
International Expansion, Churn Rates, and AppSumo Economics 7448 Nathan breaks down SaaS revenue economics by distinguishing lifetime AppSumo purchasers from recurring monthly subscribers. He aggressively confronts Kate when she hedges on revenue figures, prompting her to defend herself and clarify their exact January revenue of 24,000 euros.
Marketing Channels, Acquisition Costs, and Business Development Duties 7138 Nathan drills into customer acquisition strategies and review platform mechanics on G2 and Capterra. When Kate admits she does not know how they generate reviews despite leading marketing and business development, Nathan presses on the discrepancy until she backtracks.

Statements from this episode (9)

Assertion Contradicted
PostoPlan was first platform worldwide to launch WhatsApp scheduling
“So we are, like, first one in the world, service like that, that invented, like, launched WhatsApp. To schedule messages on WhatsApp.”
Kate Sukenko Feb 8, 2021 ▶ 2:21
Assertion Not checkable as stated
PostoPlan reports 30,000 total clients and 6,000 paid customers
“So now we have about 30,000 clients in general and paid clients is about 6000.”
Kate Sukenko Feb 8, 2021 ▶ 3:10
Assertion Not checkable as stated
Sukenko: PostoPlan monthly customer churn is 7%
“So now it's seven percent.”
Kate Sukenko Feb 8, 2021 ▶ 8:13
Disclosure
PostoPlan runs lifetime deal campaign on AppSumo
“Currently we are running with AppSumo.”
Kate Sukenko Feb 8, 2021 ▶ 9:30
Assertion Not checkable as stated
Sukenko: PostoPlan customer base split 50/50 between monthly and lifetime
“From 6000, it's about 50 50, so 50% of them about like 46, ah, they paid, ah, just VIP per month, right? And about 50% of them paid lifetime.”
Kate Sukenko Feb 8, 2021 ▶ 9:52
Assertion Not checkable as stated
Sukenko: PostoPlan generated almost €24,000 in January 2021 revenue
“So in January, we have the revenue for about 20 almost 24,000 euros.”
Kate Sukenko Feb 8, 2021 ▶ 10:48
Assertion Not checkable as stated
Sukenko: PostoPlan grew revenue at least 30% monthly from €200 base
“So we increased from February starting from 200 euros, and each month it would increase, ah, at least 30%.”
Kate Sukenko Feb 8, 2021 ▶ 11:06
Assertion Not checkable as stated
Sukenko: About 40% of PostoPlan's customers are from Mexico and Spain
“So about 40% of our customers are from Mexico and Spain.”
Kate Sukenko Feb 8, 2021 ▶ 11:42
Assertion Not checkable as stated
Sukenko: PostoPlan spends about €60 to acquire each paid customer
“Well, it's about 60 euros to get the paid client.”
Kate Sukenko Feb 8, 2021 ▶ 12:04
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