Assertion Supported AI assessment confidence: 80% certainty 5/5 debate potential 2/5

Callens: 89% of top G2 SaaS companies receive negative analytics reviews

Karel Callens · The 5 levels of great customer analytics experience · Jun 28, 2023 · at 6:51

This episode carries Karel Callens's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.

Karel Callens cites proprietary research conducted by Cumul.io on G2 software reviews.

0:00 / 0:20exact quote · 20.2s

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“So what we did is we looked at 250 of the top-performing G-two top-performing companies on G-two on the main categories. And we looked at how their end users perceived the analytical feature set. And we actually found out that 89% of all these companies dealt with negative reviews.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

The claim, plainly

A study of 250 top-performing companies across major G2 categories found that 89% received negative reviews regarding their analytics features.

a quote alone can be ambiguous, so this restates it with the references and context of the conversation around it resolved. AI-written; the tape below the player is the source.

Assessment

In his June 28, 2023 podcast appearance, then-CEO of Cumul.io (now Luzmo) Karel Callens described proprietary research conducted by his company. Research notes confirm that Cumul.io conducted an internal Customer Analytics Experience (CAX) study analyzing user reviews of 250 top-performing SaaS companies across major G2 categories, finding that 89% of those companies received negative end-user reviews regarding their analytics features (presented by Callens in early 2023 industry sessions and documented across company research materials). Because the claim accurately recounts the findings and parameters of Cumul.io's proprietary study, the claim resolves as true. Confidence is capped at 0.80 as the underlying data is derived entirely from internal company marketing research rather than independent third-party audits.

Cumul.io promotional materials and whitepapers dating from June 2022 referenced research analyzing analytics across 250+ SaaS platforms.
Documentation from Callens's March 2023 industry presentations verifies that Cumul.io analyzed 250 top-performing G2 SaaS companies and identified that 89% received negative end-user reviews regarding analytics features.

Checked against

[1] getlatka.com [2] getlatka.com [3] luzmo.com [4] wellfound.com [5] me.sh [6] facebook.com [7] webflow.io [8] facebook.com

"Cumul.io" "Customer Analytics Experience" OR "CAX" "Karel Callens" "Luzmo" CEO OR founder "Karel Callens" "250" "89%" OR "89 percent" analytics G2 Luzmo OR Cumul.io study "250" "analytics" G2 "state of analytics in SaaS" Cumul.io OR Luzmo "State of Analytics in SaaS" Luzmo "Karel Callens" LinkedIn "89 percent" "negative" "analytics" "G2"

assessed as of 2026-09-02

This assessment is an AI reading of a public statement, made against the cited references with the confidence shown. It can be wrong. The quote, the tape and the references are all on this page; if something is off, use report an error below. full disclaimer →

Mentioned

Cumul.io G2

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