The Ledger
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Facebook ads worked well for Kontentino but proved hard to scale
“We've been focusing quite a lot on Facebook ads which was working very well, but it's very hard to scale.”
Capterra delivers higher quality leads for Kontentino than G2
“For us, Capterra.
[789] Nathan Latka: They're bringing you cheaper leads or higher volume or both?
[792] Bo Pokstefl: higher quality of leads.”
Kontentino serves over 700 paid accounts and 4,000 brands
“We have over 700 paid accounts, but in those accounts, there's over 4000 brands and agencies.”
Kontentino expected to cross $1 million in ARR by July 2020
“Within two weeks. I hope so. Within two weeks. We're waiting for that.”
Kontentino targets €6,000 to €7,000 in monthly net new MRR
“Our target is about, actually, you said it right, it's about six to 7000 euros.”
Kontentino stabilized its gross annual revenue churn at 11% to 12%
“But now we stabilized it and it's about 12, 11% a year.”
Kontentino adds €2,000 to €2,500 in monthly expansion MRR
“I don't know the percentage, but in the past six months, we are getting around 2002 1500 euros MRR from the expansion.”
Kontentino spends €10,000 to €15,000 monthly on direct paid ads
“Direct paid it's about 10, 10 to 15,000 euros a month.”
Kontentino's paid channel customer acquisition cost is €350 to €360
“It's about the cost per acquisition is about 353 160 euros.”
Kontentino remains fully bootstrapped and plans to continue without outside capital
“We still bootstrapped and we keep bootstrapping.”
Kontentino is approximately €85,000 cash-flow positive for the year
“We are at the moment. We are around 85,000 euros cash positive.”
Multinational brand management is Kontentino's best premium upsell feature
“I would say it's called content base. It's for managing multinational brands. So, so the brands have control over the brand across multiple countries. I would say that's the best premium feature we have.”