Tony Mumo

Founder & CEO, MarkMe Icons · 1 appearance on the record.

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Tony Mumo is the founder and CEO of MarkMe Icons, a Nairobi-based edtech platform offering courses in design and digital skills. He launched and validated the platform using low-cost advertising before securing pre-seed funding.

6statements → 3claims → 1claims resolved → 4/5average certainty → 1/5average debate potential →

1 supported 0 partly supported 0 contradicted 2 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 1 opinion · 2 disclosures · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 1 is resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Tony argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Mumo: Facebook ads in Kenya cost as little as 120 shillings ($1)

“And in Kenya, Facebook ads are really, really affordable for as low as a hundred and 20 shillings, which is about a dollar. You can run an ad.”

Tony Mumo Nov 3, 2023 ▶ 3:30 First time Kenyan Founder Uses $1.50 FB Ads to Get First 100 Users, 64 DAU

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Tony Mumo on measured tape to publish a rate. This says nothing about how they speak.

What they said6 Episodes1

Everything Tony Mumo said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Supported

Mumo: Facebook ads in Kenya cost as little as 120 shillings ($1)

“And in Kenya, Facebook ads are really, really affordable for as low as a hundred and 20 shillings, which is about a dollar. You can run an ad.”

Tony Mumo Nov 3, 2023 ▶ 3:30 First time Kenyan Founder Uses $1.50 FB Ads to Get First 100 Users, 64 DAU

Disclosure

Make Me Icons spent ~50 Kenyan shillings per user for early WhatsApp acquisition

“We spent around 500 shilling 5000 shillings during that phase. So that would be at about 50, 50, 50 shillings. Yeah, 50 shillings a user. So that would be less than a dollar, maybe some cents.”

Tony Mumo Nov 3, 2023 ▶ 4:13 First time Kenyan Founder Uses $1.50 FB Ads to Get First 100 Users, 64 DAU

Assertion Not checkable as stated

AfriNext Ventures invested $18,000 in Make Me Icons

“Currently, we have a venture venture capital investor called Afreenxt Ventures. So Afreenxt Ventures met us last year on September, and they were able to invest 1.8 million, which is about 18 thousand dollars, if I'm not wrong, 1.8 million shillings.”

Tony Mumo Nov 3, 2023 ▶ 9:40 First time Kenyan Founder Uses $1.50 FB Ads to Get First 100 Users, 64 DAU

Assertion Not checkable as stated

Make Me Icons Has 102 Beta Users and 64 Daily Active Devices

“Today we have a 102 beta users and 64 active devices as of today.”

Tony Mumo Nov 3, 2023 ▶ 1:40 First time Kenyan Founder Uses $1.50 FB Ads to Get First 100 Users, 64 DAU

Opinion

Mumo: Codeless Web Design Is Make Me Icons' Most Popular Course

“Today our most popular class is web design skills, and this because in Kenya technology is really evolving, and there's a lot of interest in websites, in software, so codeless web design is the best place for someone to start their journey, especially if they …”

Tony Mumo Nov 3, 2023 ▶ 2:21 First time Kenyan Founder Uses $1.50 FB Ads to Get First 100 Users, 64 DAU

Disclosure

Mumo: Make Me Icons plans to price three-month courses at 4,500 shillings

“The initial idea for pricing was about 45 4500 shillings for a three-month course, and as we are recruiting creators, we are advising them to keep their classes within that price range, at least for the first first few months of the product, because affordabil…”

Tony Mumo Nov 3, 2023 ▶ 10:37 First time Kenyan Founder Uses $1.50 FB Ads to Get First 100 Users, 64 DAU

Appearances (1)

Episode	Date	Speaking time
First time Kenyan Founder Uses $1.50 FB Ads to Get First 100 Users, 64 DAU	Nov 3, 2023	7m

Tony Mumo

The record, in short

Their most notable supported claim

How they sound: not measured why? →

Appearances (1)

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