Disclosure certainty 4/5 debate potential 1/5

Mumo: Make Me Icons plans to price three-month courses at 4,500 shillings

Tony Mumo · First time Kenyan Founder Uses $1.50 FB Ads to Get First 100 Users, 64 DAU · Nov 3, 2023 · at 10:37

Tony Mumo, founder of Make Me Icons, discusses course pricing strategy in Kenya with Nathan Latka.

0:00 / 0:31exact quote · 31.2s
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“The initial idea for pricing was about 45 4500 shillings for a three-month course, and as we are recruiting creators, we are advising them to keep their classes within that price range, at least for the first first few months of the product, because affordability is one thing we're really trying to push for here in Kenya. And 4500 shillings is where we would like to start pricing our courses for a three month duration.”

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Assertion Supported
Mumo: Facebook ads in Kenya cost as little as 120 shillings ($1)
“And in Kenya, Facebook ads are really, really affordable for as low as a hundred and 20 shillings, which is about a dollar. You can run an ad.”
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Disclosure
Make Me Icons spent ~50 Kenyan shillings per user for early WhatsApp acquisition
“We spent around 500 shilling 5000 shillings during that phase. So that would be at about 50, 50, 50 shillings. Yeah, 50 shillings a user. So that would be less than a dollar, maybe some cents.”
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Assertion Not checkable as stated
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“Currently, we have a venture venture capital investor called Afreenxt Ventures. So Afreenxt Ventures met us last year on September, and they were able to invest 1.8 million, which is about 18 thousand dollars, if I'm not wrong, 1.8 million shillings.”
Tony Mumo Nov 3, 2023 ▶ 9:40 First time Kenyan Founder Uses $1.50 FB Ads to Get First 100 Users, 64 DAU
Assertion Not checkable as stated
Make Me Icons Has 102 Beta Users and 64 Daily Active Devices
“Today we have a 102 beta users and 64 active devices as of today.”
Tony Mumo Nov 3, 2023 ▶ 1:40 First time Kenyan Founder Uses $1.50 FB Ads to Get First 100 Users, 64 DAU
Opinion
Mumo: Codeless Web Design Is Make Me Icons' Most Popular Course
“Today our most popular class is web design skills, and this because in Kenya technology is really evolving, and there's a lot of interest in websites, in software, so codeless web design is the best place for someone to start their journey, especially if they …”
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