Tony Mumo, founder of Kenyan online education startup Make Me Icons, discusses early user engagement metrics with Nathan Latka.
0:00 / 0:06exact quote · 6.5s
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“Today we have a 102 beta users and 64 active devices as of today.”
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More from Tony Mumo
AssertionSupported
Mumo: Facebook ads in Kenya cost as little as 120 shillings ($1)
“And in Kenya, Facebook ads are really, really affordable for as low as a hundred and 20 shillings, which is about a dollar. You can run an ad.”
Tony MumoNov 3, 2023▶ 3:30First time Kenyan Founder Uses $1.50 FB Ads to Get First 100 Users, 64 DAU
Disclosure
Make Me Icons spent ~50 Kenyan shillings per user for early WhatsApp acquisition
“We spent around 500 shilling 5000 shillings during that phase. So that would be at about 50, 50, 50 shillings. Yeah, 50 shillings a user. So that would be less than a dollar, maybe some cents.”
Tony MumoNov 3, 2023▶ 4:13First time Kenyan Founder Uses $1.50 FB Ads to Get First 100 Users, 64 DAU
AssertionNot checkable as stated
AfriNext Ventures invested $18,000 in Make Me Icons
“Currently, we have a venture venture capital investor called Afreenxt Ventures. So Afreenxt Ventures met us last year on September, and they were able to invest 1.8 million, which is about 18 thousand dollars, if I'm not wrong, 1.8 million shillings.”
Tony MumoNov 3, 2023▶ 9:40First time Kenyan Founder Uses $1.50 FB Ads to Get First 100 Users, 64 DAU
Opinion
Mumo: Codeless Web Design Is Make Me Icons' Most Popular Course
“Today our most popular class is web design skills, and this because in Kenya technology is really evolving, and there's a lot of interest in websites, in software, so codeless web design is the best place for someone to start their journey, especially if they …”
Tony MumoNov 3, 2023▶ 2:21First time Kenyan Founder Uses $1.50 FB Ads to Get First 100 Users, 64 DAU
Disclosure
Mumo: Make Me Icons plans to price three-month courses at 4,500 shillings
“The initial idea for pricing was about 45 4500 shillings for a three-month course, and as we are recruiting creators, we are advising them to keep their classes within that price range, at least for the first first few months of the product, because affordabil…”
Tony MumoNov 3, 2023▶ 10:37First time Kenyan Founder Uses $1.50 FB Ads to Get First 100 Users, 64 DAU
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