Insight
RV Parks Hedge Macroeconomic Cycles Better Than Traditional Residential Real Estate
“With a mobile home or an RV park, you don't maintain the units. You just maintain the infrastructure under the ground. It's a hedge against the economy. When the economy's good, the millennials and the boomers are traveling, you got short-term stays. When the …”
Insight
Koerner: Compounding works whether pursuing a single project or multiple ventures
“Focus is overrated because compounding doesn't care. Like the principle of compounding does not care if we're working on one thing or a dozen things. As long as we stay in the game, whatever that game is for us and keep going, compounding is just going to keep…”
Insight
Going Viral Requires Half the Audience Thinking You Are an Idiot
“I like to say like, you can't go viral without half of everyone thinking you're an idiot. Right. It just comes with the territory or else it wouldn't go viral.”
Assertion Not checkable as stated
Koerner: Generated $9.8M organically on Facebook Marketplace in three months
“That one ad, and I had it going on multiple accounts, we would refresh it, but no paid, did 9.8 million dollars all on Facebook Marketplace in three months. Profitably.”
Assertion Not checkable as stated
Koerner: Buc-ee's locations generate $60M to $80M in annual revenue each
“There's 51 locations, and they do like 60 to eighty million in revenue per year each.”
Disclosure
Koerner: Buc-ee's online resale business generates $300K to $500K per month
“We're doing between three and 500,000 a month profitably with very, very little paid outspend.”
Opinion
Koerner: Single-minded focus yields more wealth but increases personal misery
“Like, if I, gun to my head, I think you will be more wealthy if you do one thing, but you're more likely to be miserable and not have an enjoyable life.”
Insight
Koerner: Modifying a proven business model early increases the risk of failure
“Every change you make is another variable to like, to screwing it up. ... But if you do that before you know if that copying works or not, you're just going to increase the likelihood of screwing it up and thus not being successful.”
Prediction Not checkable as stated
Residential Sport Courts Will Become the Next Backyard Swimming Pool
“And I think sport courts are the next pools.”
Insight
Consumer Trends Persisting in Dubai Typically Migrate to Western Markets
“If you see it in Dubai for like one to three years, it's probably coming out west and we can get ahead of the trend.”
Assertion Not checkable as stated
Mobile Fuel Delivery Generates $5,000 in Annual Revenue per Customer
“His I think his lifetime value or his revenue per year per customer is 5000 dollars, and his lifetime value is super high.”
Disclosure
Koerner Admits His Social Media 'Day Number' Series Is Completely Fabricated
“Well, I mean, I post three ideas a day and my editor will add day whatever to any of them. I don't, we, there's no rhyme or reason.”
Assertion Not checkable as stated
Moose Creek RV Park Generates $1.2 Million Annual Net Profit
“So the rents were under market. We raised rents. We added more pad sites. We expanded the season and now it's doing like 1.2 million a year of net profit.”
Disclosure
Streamside Will Manage $260 Million in RV Parks by Year-End
“We, so we have one hundred and fifty million dollars worth of parks under management, and then we have a portfolio worth one hundred and eleven million under contract right now. So by the end of the year, we'll have two hundred and sixty million worth of parks…”
Assertion Not checkable as stated
Koerner: A 300-square-foot frozen banana stand generates $7M annually
“This one little shop that's like, 300 square feet is doing like, seven million a year in frozen bananas?”
Insight
Koerner: Novelty tourist businesses replicate best in other tourist markets
“I think that the greatest chance you've had, you would have for success is taking specifically a tourist trap and putting it in a different tourist trap where it's like, right, this is a unique novel thing that people don't buy when they're home.”
Assertion Contradicted
Koerner: Pet cremation businesses operate with net profit margins exceeding 90%
“He learned about the industry and how pet cremation has like 90 plus percent net margins.”
Insight
Koerner: Validate local demand by calling competitors and checking Google search volume
“Pick an industry where people seem to be doing well and call all of them, see how many answer their phone. You can cross reference that against like the Google keyword tool and You know, publicly available stuff and see how much demand for supply is there in a…”
Disclosure
Koerner: Built multiple businesses working 7-to-4 without missing family dinners
“I've got four kids. I had all four kids between the ages of 23 and 29, and I was building all these businesses throughout that time. I never missed dinner. I travel very rarely. I never missed a sporting event, and I'm in my office, you know, from seven to fou…”
Insight
Koerner: Irrational competitor practices usually exist for undiscovered practical reasons
“If you see other competitors in your industry and your first thought is like, they're so stupid. Why are they doing it this way? Probably for a reason. Like you just haven't learned that reason.”
Assertion Not checkable as stated
Porch Pumpkins Generates Seven Figures Annually in a Three-Month Season
“She's doing seven figures a year across three months.”
Assertion Not checkable as stated
Porch Pumpkins Completes Up to 2,000 Orders at $1,000 Average
“She's doing between, 1302 thousand orders per year. Average order size is 800 to 1200 dollars.”
Assertion Not checkable as stated
Porch Pumpkins Operates With a 20% Cost of Goods Sold
“It, it's about a 20% cogs.”
Disclosure
Koerner Pivots Tree-Trimming Business to Full-Time Sport Court Installation
“So, what I'm doing is took my tree trimming company and my operating partner, and we're pivoting. We're going away from trees with a 1000 dollar average order value, and we're going full-time sport court.”
