The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 35 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
RV Parks Hedge Macroeconomic Cycles Better Than Traditional Residential Real Estate
“With a mobile home or an RV park, you don't maintain the units. You just maintain the infrastructure under the ground. It's a hedge against the economy. When the economy's good, the millennials and the boomers are traveling, you got short-term stays. When the …”
Koerner: Compounding works whether pursuing a single project or multiple ventures
“Focus is overrated because compounding doesn't care. Like the principle of compounding does not care if we're working on one thing or a dozen things. As long as we stay in the game, whatever that game is for us and keep going, compounding is just going to keep…”
Going Viral Requires Half the Audience Thinking You Are an Idiot
“I like to say like, you can't go viral without half of everyone thinking you're an idiot. Right. It just comes with the territory or else it wouldn't go viral.”
Koerner: Generated $9.8M organically on Facebook Marketplace in three months
“That one ad, and I had it going on multiple accounts, we would refresh it, but no paid, did 9.8 million dollars all on Facebook Marketplace in three months. Profitably.”
Koerner: Buc-ee's locations generate $60M to $80M in annual revenue each
“There's 51 locations, and they do like 60 to eighty million in revenue per year each.”
Koerner: Buc-ee's online resale business generates $300K to $500K per month
“We're doing between three and 500,000 a month profitably with very, very little paid outspend.”
Koerner: Single-minded focus yields more wealth but increases personal misery
“Like, if I, gun to my head, I think you will be more wealthy if you do one thing, but you're more likely to be miserable and not have an enjoyable life.”
Koerner: Modifying a proven business model early increases the risk of failure
“Every change you make is another variable to like, to screwing it up. ... But if you do that before you know if that copying works or not, you're just going to increase the likelihood of screwing it up and thus not being successful.”
Residential Sport Courts Will Become the Next Backyard Swimming Pool
“And I think sport courts are the next pools.”
Consumer Trends Persisting in Dubai Typically Migrate to Western Markets
“If you see it in Dubai for like one to three years, it's probably coming out west and we can get ahead of the trend.”
Mobile Fuel Delivery Generates $5,000 in Annual Revenue per Customer
“His I think his lifetime value or his revenue per year per customer is 5000 dollars, and his lifetime value is super high.”
Koerner Admits His Social Media 'Day Number' Series Is Completely Fabricated
“Well, I mean, I post three ideas a day and my editor will add day whatever to any of them. I don't, we, there's no rhyme or reason.”
Moose Creek RV Park Generates $1.2 Million Annual Net Profit
“So the rents were under market. We raised rents. We added more pad sites. We expanded the season and now it's doing like 1.2 million a year of net profit.”
Streamside Will Manage $260 Million in RV Parks by Year-End
“We, so we have one hundred and fifty million dollars worth of parks under management, and then we have a portfolio worth one hundred and eleven million under contract right now. So by the end of the year, we'll have two hundred and sixty million worth of parks…”
Koerner: A 300-square-foot frozen banana stand generates $7M annually
“This one little shop that's like, 300 square feet is doing like, seven million a year in frozen bananas?”
Koerner: Novelty tourist businesses replicate best in other tourist markets
“I think that the greatest chance you've had, you would have for success is taking specifically a tourist trap and putting it in a different tourist trap where it's like, right, this is a unique novel thing that people don't buy when they're home.”
Koerner: Pet cremation businesses operate with net profit margins exceeding 90%
“He learned about the industry and how pet cremation has like 90 plus percent net margins.”
Koerner: Validate local demand by calling competitors and checking Google search volume
“Pick an industry where people seem to be doing well and call all of them, see how many answer their phone. You can cross reference that against like the Google keyword tool and You know, publicly available stuff and see how much demand for supply is there in a…”
Koerner: Built multiple businesses working 7-to-4 without missing family dinners
“I've got four kids. I had all four kids between the ages of 23 and 29, and I was building all these businesses throughout that time. I never missed dinner. I travel very rarely. I never missed a sporting event, and I'm in my office, you know, from seven to fou…”
Koerner: Irrational competitor practices usually exist for undiscovered practical reasons
“If you see other competitors in your industry and your first thought is like, they're so stupid. Why are they doing it this way? Probably for a reason. Like you just haven't learned that reason.”
Porch Pumpkins Generates Seven Figures Annually in a Three-Month Season
“She's doing seven figures a year across three months.”
Porch Pumpkins Completes Up to 2,000 Orders at $1,000 Average
“She's doing between, 1302 thousand orders per year. Average order size is 800 to 1200 dollars.”
Koerner Pivots Tree-Trimming Business to Full-Time Sport Court Installation
“So, what I'm doing is took my tree trimming company and my operating partner, and we're pivoting. We're going away from trees with a 1000 dollar average order value, and we're going full-time sport court.”
Trampolines.com Paused Paid Ads Due to Severe Excavation Installer Shortages
“And I reached out and they're like, yeah, we don't even have our paid ads turned on right now because we can't sell, like, we don't have enough people digging these things out for us.”
B-Stock Holds an Exclusive Contract to Sell Costco Customer Returns
“So the other website that does this is bstock, bstock.com. They have like a contract with Costco to sell all of their returns.”
Koerner Is Building an AI-Enabled Competitor to QuickBooks
“Well, I'm building like a QuickBooks competitor right now. And I say, when I say I mean, my brother-in-law who's like a 10 X developer like an AI enabled QuickBooks competitor.”
Koerner: Builder profits $180K/year selling garage shelving on Facebook Marketplace
“I interviewed this guy named Alex on my podcast, The Kerner Office. And he has a six-figure business just building, not shelving, but garage shelving on wheels with Costco totes. Like, that's it. Only with organic Facebook Marketplace posts. And he net profits…”
Koerner: Toasted Tours made over $1M with 60% margins in year one
“I think he did, like, over a million bucks his first year with, like, 60% margins.”
Koerner: SB Mowing creator has 45 million followers across combined social platforms
“So this guy has forty-five million followers across platforms combined.”
Koerner: Buc-ee's reselling business uses 100% markup for 15-20% net margin
“Honestly, we mark it up as much as we have to, I mean, you know e-commerce, to make a 15, 20% net margin, and that happens to be about a hundred percent markup.”
Koerner: Operates pet cremation SEO site and refrigerated van middleman service
“We have two different businesses. One is a programmatic SEO site that generates leads for cremation facilities all over the country. And then the other one is we're just a middleman. We have refrigerated vans. And we pick up the pets frozen from the facilities…”
Koerner: Secret Pizza in Las Vegas generates $9M annually without a website
“That place does like nine million a year in pizza and they don't have a Google profile. They have no website.”