Emily Herrera

Founder, Creator Venture Accelerator · 1 appearance on the record.

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founderinvestoracademicoperator@emilyhxrrera ↗emilyherrera.com ↗

Emily Herrera is a venture capitalist and researcher focusing on creator holding companies and platform economics. She previously invested at Night Ventures and Slow Ventures, and founded Creator Venture Accelerator.

10statements → 4claims → 0claims resolved → 3.6/5average certainty → 2.1/5average debate potential → ≈4.0/5argument clarity, estimated →

4 not checkable as stated how the 4 claims stand · each chip opens the sources

3 predictions · 1 assertion · 2 opinions · 3 insights · 1 disclosure · every statement was checked. The predictions and assertion are the 4 claims: statements the public record can support or contradict. 0 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Emily argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Emily Herrera on measured tape to publish a rate. This says nothing about how they speak.

What they said10 Episodes1

Everything Emily Herrera said on the Startup Ideas Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion

Herrera: Kin Euphorics won the non-alcoholic beverage category by adding Bella Hadid

“Kin is really one and that Has been that Bella Hadid, who is a very famous model, also someone who's gotten a lot of attention from her Instagram posts and TikToks, but mostly she's like one of the most famous models ever right now. She decided to become a co-…”

Emily Herrera Dec 29, 2022 ▶ 41:59 Building Big Businesses with Creators with Emily Herrera

Insight

Herrera: Startups partnering with creators for distribution must pay cash, not just equity

“I am very, very opinionated on that you should pay the creators that work with you. That is, to me, number one. Because I think founders themselves know, as much as they're very excited about their company respectfully, these people at the end of the day have …”

Emily Herrera Dec 29, 2022 ▶ 54:05 Building Big Businesses with Creators with Emily Herrera

Insight

Herrera: Venture capital's best trait is outsourcing operational problems to outside experts

“I think that that is like one of the actual redeeming qualities of the big VC mindset is that there are probably four, at least it used to be, that there are like, 400 people that know how to do this better than I do, so I'll just go find those people and brin…”

Emily Herrera Dec 29, 2022 ▶ 7:29 Building Big Businesses with Creators with Emily Herrera

Insight

Herrera: Creator-led custom CPG brands are too capital-intensive to run passively

“Launching and scaling specifically CPG businesses is so hard and capital intensive that I think it's sometimes a really unfair misunderstanding with creators is that this is something you can just launch and necessarily passively have on the side unless you're…”

Emily Herrera Dec 29, 2022 ▶ 8:56 Building Big Businesses with Creators with Emily Herrera

Prediction Not checkable as stated

Herrera: 2023 will see multi-creator co-founding teams anchored by dedicated operators

“That's something that you're definitely going to see coming up in the next year is, is creators themselves creating kind of like their co-founder relationships and then finding an operator to be a third co-founder.”

Emily Herrera Dec 29, 2022 ▶ 11:17 Building Big Businesses with Creators with Emily Herrera

Prediction Not checkable as stated

Herrera: The creator definition will shift as attention becomes more valuable than money

“I still think that the definition of creator is changing in the next year or two only because there are so many people that now understand the value of attention, even more so than money.”

Emily Herrera Dec 29, 2022 ▶ 16:52 Building Big Businesses with Creators with Emily Herrera

Assertion Not checkable as stated

Herrera: Creator audience lets her schedule calls with anyone on Twitter in two days

“So I can basically promise my bosses I can get anyone on the phone in two days. And my advancement as a creator is just getting that That time lower.”

Emily Herrera Dec 29, 2022 ▶ 31:55 Building Big Businesses with Creators with Emily Herrera

Prediction Not checkable as stated

Herrera: Customer experience sharing will define sticky consumer companies over the next decade

“I just think that creator and consumer are essentially going to become the same thing. It really is how open are you to your customers sharing their experiences with your product and with you as a person. And that is going to give someone either the biggest bo…”

Emily Herrera Dec 29, 2022 ▶ 36:45 Building Big Businesses with Creators with Emily Herrera

Disclosure

Herrera: 50% of Night Ventures limited partners are content creators

“Around 50 percentage or so of our LPs are creators.”

Emily Herrera Dec 29, 2022 ▶ 3:50 Building Big Businesses with Creators with Emily Herrera

Opinion

Herrera: Beacons beats Linktree for media-focused creators displaying articles and content

“And I think when it comes to Creators and personas that want to display media articles. I think beacons wins. I think if it's like a Linktree, it's more geared towards smaller operating businesses, and that just the people that I see mostly using them are more…”

Emily Herrera Dec 29, 2022 ▶ 49:47 Building Big Businesses with Creators with Emily Herrera

Appearances (1)

Episode	Date	Speaking time
Building Big Businesses with Creators with Emily Herrera	Dec 29, 2022	34m

Emily Herrera

The record, in short

How they sound: not measured why? →

Appearances (1)

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