Clouse: YouTube Shorts viewers rarely convert into long-form content viewers
Jay Clouse · How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years) · Sep 21, 2023 · at 23:39
Jay Clouse explains why Creator Science shifted production capacity away from YouTube Shorts and clips toward long-form videos.
0:00 / 0:10exact quote · 10.2s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“Like I find that most shorts viewers just aren't interested in long form. And so it's not that YouTube isn't making it easy for them to do that. It's just that that's not what the user behavior is.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Jay Clouse
Clouse: Monetizing creators must prioritize market demand over pure artistic taste
“If you have financial constraints and you want this thing to be a viable business on some predictable timeframe, I think you need to lean into being a distributor because businesses are built on creating value for people. So you have to understand what people …”
Clouse: Top-of-funnel external discovery, not email quality, drives newsletter growth
“The best way to grow an email list is not by writing great emails, unfortunately. Like it's by getting top of funnel elsewhere, introducing them to the point, to the fact that you have email.”
Jay Clouse: Monthly billing in peer-to-peer communities invites failure
“Like I think a monthly membership and a peer-to-peer based community is a bad idea. You'll have to do annual. You could do biannual. You could do quarterly, but I think monthly memberships and a peer to peer based space is setting yourself up for failure.”
Clouse: Cohort-based courses should precede self-paced ones
“Before you do like a self-paced course, you should do a cohort based version of it because the price is higher. You get much better feedback. You can triage issues that come up. So you get better student outcomes earlier on.”
Clouse: Strong IP frameworks can anchor entire creator businesses
“This is something that isn't talked about enough in the world of creators is intellectual property frameworks, methodologies, because you do that well, you can build a whole business on the back of that because you put the thought into making something great a…”