YouTube Shorts

part of YouTube

6 statements across 5 episodes · 0 bullish · 5 bearish · 5 people on the record · first statement Dec 15, 2022 by Austin Rief · said 48 times in 22 episodes since 2022 · across every show →

Mentions by year

brought up most by Greg Isenberg (12), Austin Lieberman (7), Cody Schneider (5), Austin Rief (4), Dylan Jardon (3), Sari Azut (2), Samir Chaudry (2), Oren (Oren Meets World) (2)

tap a year for its mentions
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0482022202320242025episodes it came up in
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2025 12 mentions in 7 episodes 2 per episode
2024 13 mentions in 8 episodes 2 per episode
2023 19 mentions in 6 episodes 3 per episode
2022 4 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about YouTube Shorts, oldest first

Dec 15, 2022 negative
Assertion Not checkable as stated
Rief: YouTube channels struggle to convert Shorts viewers to long-form
“We've seen a lot of YouTube channels grow a ton via shorts, but what we haven't seen is a lot of those YouTube channels convert those shorts viewers to long form viewers, right?”
Austin Rief Dec 15, 2022 ▶ 13:00 Why Every Creator Should Have a Newsletter with Austin Rief
May 11, 2023 negative
Assertion Not checkable as stated
Lieberman: YouTube Shorts generate $0.06 RPMs compared to $7.00 for long-form
“With the shorts, I shared my long form videos get about seven, a seven dollar RPM, seven dollars per thousand views. Shorts for me right now, and I've looked, and this is kind of what other people are getting as well. Six cents per thousand views is what I get…”
Austin Lieberman May 11, 2023 ▶ 38:11 Building a YouTube Empire: Unveiling the Ultimate Growth Hacks
May 11, 2023 negative
Insight
Lieberman: Gaining subscribers via YouTube Shorts can penalize long-form algorithmic reach
“And if you now all of a sudden have 500,000 subscribers on YouTube, but none of them Care about your long form videos. YouTube's algorithm starts to think like, well, this person's subscribers are seeing these videos and not even clicking on them. They must no…”
Austin Lieberman May 11, 2023 ▶ 40:40 Building a YouTube Empire: Unveiling the Ultimate Growth Hacks
Sep 21, 2023 bearish
Insight
Clouse: YouTube Shorts viewers rarely convert into long-form content viewers
“Like I find that most shorts viewers just aren't interested in long form. And so it's not that YouTube isn't making it easy for them to do that. It's just that that's not what the user behavior is.”
Jay Clouse Sep 21, 2023 ▶ 23:39 How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)
Sep 18, 2024 bearish
Opinion
YouTube is not an effective primary direct sales driver for niche brands
“So if you are a niche product, you have less of a chance of reaching your audience there, but you have a product with wide appeal and you have a viral format, you have a lot of opportunity for success. But I still don't think of that as a YouTube, YouTube as a…”
Oren (Oren Meets World) Sep 18, 2024 ▶ 25:17 Learn how to win on the internet in 28 min [tiktok shop, trends, building cult brands]
Jan 7, 2025
Assertion Supported
Creator Matt Wolf earned $13.5K on long-form video vs $418 on Shorts
“A short that did three million views earned 418 dollars, while a long form did 1.3 million views earned 13,580 dollars, and a live stream with less than a 100,000 views earned 1926 dollars.”
Greg Isenberg Jan 7, 2025 ▶ 38:44 Q&A: How to get 100,000 followers in 2025
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