Rief: YouTube channels struggle to convert Shorts viewers to long-form
Austin Rief · Why Every Creator Should Have a Newsletter with Austin Rief · Dec 15, 2022 · at 13:00
Morning Brew CEO Austin Rief analyzes viewer conversion dynamics on YouTube with Greg Isenberg.
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“We've seen a lot of YouTube channels grow a ton via shorts, but what we haven't seen is a lot of those YouTube channels convert those shorts viewers to long form viewers, right?”
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