Lieberman: YouTube Shorts generate $0.06 RPMs compared to $7.00 for long-form
Austin Lieberman · Building a YouTube Empire: Unveiling the Ultimate Growth Hacks · May 11, 2023 · at 38:11
Austin Lieberman discusses creator monetization economics on YouTube and breaks down the revenue per thousand views (RPM) across formats.
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“With the shorts, I shared my long form videos get about seven, a seven dollar RPM, seven dollars per thousand views. Shorts for me right now, and I've looked, and this is kind of what other people are getting as well. Six cents per thousand views is what I get from shorts. That is 100 times less than what I get for my long form videos.”
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