Austin Lieberman discusses viewer retention and video opening packaging strategies for YouTube creators.
Assertion Not checkable as stated
Lieberman: YouTube Shorts generate $0.06 RPMs compared to $7.00 for long-form
“With the shorts, I shared my long form videos get about seven, a seven dollar RPM, seven dollars per thousand views. Shorts for me right now, and I've looked, and this is kind of what other people are getting as well. Six cents per thousand views is what I get…”
Insight
Lieberman: Gaining subscribers via YouTube Shorts can penalize long-form algorithmic reach
“And if you now all of a sudden have 500,000 subscribers on YouTube, but none of them Care about your long form videos. YouTube's algorithm starts to think like, well, this person's subscribers are seeing these videos and not even clicking on them. They must no…”
Insight
Lieberman: Creators mistakenly assume YouTube audiences share their Twitter trust equity
“What a lot of people do who have huge followings on other platforms is they kind of assume that, that like the audience on YouTube is, is gonna have, is gonna know them and have the same kind of like trust equity that you've built up with your followers on Twi…”
Prediction Not checkable as stated
Lieberman: Algorithms deprioritizing links will force creators to build native audiences
“And I think like the next three to five years is going to be more about, especially as we see like Twitter and Deprioritizing outside links and then trying to prioritize in the algorithm organically uploaded pictures and videos. I think the next like three to …”
Assertion Not checkable as stated
Lieberman: External links generate just 2.6% of YouTube channel views
“The views coming from external is 2.6%. Even though like the vast majority of my following anywhere online is on Twitter. And I used to share a link to every video on Twitter.”
Insight
Lieberman: Thumbnails and the first 60 title characters drive YouTube browse clicks
“With browse, the, by far the most important thing is the thumbnail, and then the first, like, 60 characters in your title. Those two things have to grab people's attention immediately and get them to click on it.”