MrBeast

also referred to as: mr. beast

34 statements across 12 episodes · 20 bullish · 4 bearish · 8 people on the record · first statement Feb 22, 2022 by Sahil Bloom · said 290 times in 43 episodes since 2021 · across every show →

Mentions by year

brought up most by Greg Isenberg (222), Michael Karnjanaprakorn (10), Emily Herrera (9), Sahil Bloom (8), Paddy Galloway (8), Josh Dorkin (6), JT Barnett (3), Harry Campbell (3)

tap a year for its mentions
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2025 28 mentions in 9 episodes 3 per episode
2024 156 mentions in 16 episodes 10 per episode
2023 47 mentions in 10 episodes 5 per episode
2022 58 mentions in 7 episodes 8 per episode
2021 1 mention in 1 episode

every mention, scene by scene, with the transcript →

Everything said about MrBeast, oldest first

Feb 22, 2022 bullish
Assertion Contradicted
MrBeast's Squid Game Video Out-Earned Netflix's Original Series
“That Squid Games reenactment video did more generated more revenue than the original, which is completely insane to me.”
Sahil Bloom Feb 22, 2022 ▶ 16:04 Personality-Market Fit | Nuseir Yassin, Nas Daily
Feb 22, 2022 bullish
Prediction Partly held up
The First YouTuber Billionaire Will Emerge From India by 2027
“I don't think it's gonna be Mr. Beast, by the way. I think. SPEAKER_02: Why is that? Nuseir Yassin (Nas Daily): I think they'll come from India. I think a lot of people In India are like killing it, but the mainstream media in the United States does not listen…”
Nuseir Yassin (Nas Daily) Feb 22, 2022 ▶ 58:14 Personality-Market Fit | Nuseir Yassin, Nas Daily
Dec 8, 2022 bullish
Prediction Not checkable as stated
Karnjanaprakorn: Content Creators Will Build Many Billion-Dollar Holding Companies Soon
“But I think we will see a billion dollar PHC. I mean, I think, I guess we've already seen it with Mr. Beast. I think we'll see a lot more Over the next couple of years.”
Michael Karnjanaprakorn Dec 8, 2022 ▶ 43:29 Money, Wealth, and Personal Holding Companies with Michael Karnjanaprakorn
Dec 15, 2022 bullish
Prediction Not checkable as stated
Rief: Feastables might become a billion-dollar brand within a year
“So that right there in a year might be a billion dollar brand alone.”
Austin Rief Dec 15, 2022 ▶ 14:25 Why Every Creator Should Have a Newsletter with Austin Rief
Dec 15, 2022 bullish
Prediction Held up
Rief: MrBeast's spin-off ventures will surpass $1B in cumulative value
“I think the cumulative enterprise value of what he creates will be well above a billion dollars.”
Austin Rief Dec 15, 2022 ▶ 14:41 Why Every Creator Should Have a Newsletter with Austin Rief
Dec 15, 2022 neutral
Assertion Not checkable as stated
Austin Rief: MrBeast plans to launch software businesses alongside consumer brands
“I met him a few months ago. And he has plans to build software businesses and other things.”
Austin Rief Dec 15, 2022 ▶ 14:29 Why Every Creator Should Have a Newsletter with Austin Rief
Jan 5, 2023 bullish
Prediction Open · timeframe May 2043
Isenberg predicts MrBeast will be a top 10 global billionaire by 45
“I think that Mr. Beast will be the top 10 wealthiest people in the world by the time he's 45.”
Greg Isenberg Jan 5, 2023 ▶ 13:15 Reflecting on a crazy 2022
Apr 6, 2023
Assertion Not publicly verifiable
Isenberg: MrBeast's top TikTok videos grew 43% longer in 15 months
“He said that he had analyzed the top 1000 best performing Mr. Beast TikToks across the platform every month, and found that 15 months ago, the average length of these videos was 28 seconds. It is now 40 seconds, a 43% increase.”
Greg Isenberg Apr 6, 2023 ▶ 35:07 The Ultimate TikTok Guide by JT Barnett: From Beginner to Stardom
Apr 6, 2023 positive
Prediction Not checkable as stated
Barnett: Future Creator Businesses Will Favor Niche Communities Over MrBeast-Scale Virality
“I think that we'll see a lot more people in that world rather than the anomalies of somebody like a Mr. Beast.”
JT Barnett Apr 6, 2023 ▶ 31:38 The Ultimate TikTok Guide by JT Barnett: From Beginner to Stardom
Apr 6, 2023 bearish
Prediction Not checkable as stated
JT Barnett: The Next Mega-Creator Won't Replicate MrBeast's Fast-Cut Style
“I think that there will be, the next sizable person like Mr. Beast won't be in the style of him at all. It'll be completely different. Because he's created a whole wave of this fast cut attention span kind of era, that I think now there's so many smaller creat…”
JT Barnett Apr 6, 2023 ▶ 27:30 The Ultimate TikTok Guide by JT Barnett: From Beginner to Stardom
May 11, 2023
Insight
Lieberman: YouTube creators must hook viewers and state value within 30 seconds
“Within the first 20 to 30 seconds, you have to get people's attention and tell them what value they're going to get out of watching the video.”
Austin Lieberman May 11, 2023 ▶ 2:56 Building a YouTube Empire: Unveiling the Ultimate Growth Hacks
Aug 17, 2023 neutral
Disclosure
Isenberg: Late Checkout partnered with MrBeast's Night Media for product equity
“Mr. Beast has night media and they've built some products. And we've partnered and took equity in some of those.”
Greg Isenberg Aug 17, 2023 ▶ 33:34 Personal Holding Companies: Build vs. Buy?
Nov 30, 2023 bullish
Opinion
Multilingual faceless YouTube channels are a massive, untapped market opportunity
“My point here is there's a huge opportunity, and you're seeing this with Mr. Beast too, where he creates channels that are content in different languages. Faceless Chinese, faceless French, faceless Spanish, huge opportunity.”
Greg Isenberg Nov 30, 2023 ▶ 13:53 How To Make MILLIONS As A Faceless YouTuber | Dru Riley
Jan 5, 2024 bullish
Opinion
Isenberg: 100,000 B2B subscribers equals MrBeast in consumer media
“B to B creators are, you know, are probably worth a hundred times more. Like, you know, if you have a 100,000 YouTube subscribers, you know, And as a B to B creator, that's like, you're basically the Mr. Beast of your world.”
Greg Isenberg Jan 5, 2024 ▶ 17:43 How To Build A Million-Dollar Media Empire | Erik Torenberg
Sep 20, 2024 neutral
Opinion
Isenberg: MrBeast expects production that is good, cheap, and fast
“By the way, this is kind of like, there's like a Venn diagram, which is like the worst client, which is I want things like cheap, fast, and good, good, cheap, and fast. He wants Jimmy, Mr. Beast wants things good, cheap, and fast.”
Greg Isenberg Sep 20, 2024 ▶ 16:22 The rulebook MrBeast followed to build his $1B creator empire
Sep 20, 2024 negative
Opinion
Isenberg: MrBeast's strict 'A-players only' hiring standard feels excessive
“I think that there's some people that just are, you know, they don't come out of the womb as A players, right? They need to be groomed and stuff like that, so it feels like a bit much.”
Greg Isenberg Sep 20, 2024 ▶ 4:47 The rulebook MrBeast followed to build his $1B creator empire
Sep 20, 2024 positive
Insight
Isenberg: Every company needs an ultra-simple, middle-school-level primary goal
“All companies need this. All companies need just a really clear goal. In English or whatever language, but like sixth grade, fifth grade, fourth, you know, seventh grade, just really easy to understand”
Greg Isenberg Sep 20, 2024 ▶ 2:48 The rulebook MrBeast followed to build his $1B creator empire
Sep 20, 2024 bullish
Opinion
Isenberg: Creator retention analytics software is a billion-dollar opportunity
“Point is someone should build software that looks at data like this and gives you insights and says you should do the following things. And maybe that's view stats, which is Mr. B software creator analytics company. Maybe that's where he's going with it, but I…”
Greg Isenberg Sep 20, 2024 ▶ 11:55 The rulebook MrBeast followed to build his $1B creator empire
Sep 20, 2024 neutral
Assertion Supported
Isenberg: MrBeast's manual states his content's goal is to excite himself
“Is he says, what is the goal of our content? He, and Mr. Beast responds to excite me. The goal of our content is to excite me.”
Greg Isenberg Sep 20, 2024 ▶ 28:12 The rulebook MrBeast followed to build his $1B creator empire
Sep 20, 2024 neutral
Assertion Supported
Isenberg: MrBeast's manual enforces zero tolerance for lateness and excuses
“Late, the word late is not in his dictionary and this whole page really is about, you know, don't be late, and it's your fault, and you know, it's important to have bias for action, meaning it's important to actually go and do things that you said you were goi…”
Greg Isenberg Sep 20, 2024 ▶ 13:11 The rulebook MrBeast followed to build his $1B creator empire
Sep 20, 2024 negative
Opinion
Isenberg: MrBeast's Unfiltered Set Culture Is Not What Most People Want
“Understand his point and why it's important to the content, but I don't think it lays out a culture that most people would want.”
Greg Isenberg Sep 20, 2024 ▶ 30:45 The rulebook MrBeast followed to build his $1B creator empire
Sep 20, 2024 positive
Insight
Isenberg: Founders should write informal, unfiltered internal operational guides
“So I think that more companies should do this, have their founders just write what they're feeling about you know, how to do X, Y, Z.”
Greg Isenberg Sep 20, 2024 ▶ 1:43 The rulebook MrBeast followed to build his $1B creator empire
Sep 20, 2024 negative
Opinion
Isenberg: MrBeast's viral playbook does not apply to all creators
“On the other hand, I actually don't believe this applies to all video creators.”
Greg Isenberg Sep 20, 2024 ▶ 5:23 The rulebook MrBeast followed to build his $1B creator empire
Sep 20, 2024 neutral
Assertion Supported
Isenberg: MrBeast's leaked manual promises exceptional employees will get rich
“He basically says that he's going to make you rich. If you do well and you create, you know, you're exceptional at what you do you will be rich if you work for Mr. Beast, basically is what he's saying. And you'll make more money Than you could ever dream of ma…”
Greg Isenberg Sep 20, 2024 ▶ 31:08 The rulebook MrBeast followed to build his $1B creator empire
Sep 20, 2024 positive
Insight
Isenberg: Top YouTube creators act more like data scientists than entertainers
“I used to think of YouTube creators as entertainers, but they're actually more like data scientists than they are entertainers. So when I'm talking, when you look at the top hundred YouTube creators, they are obsessing over the data.”
Greg Isenberg Sep 20, 2024 ▶ 7:44 The rulebook MrBeast followed to build his $1B creator empire
Sep 20, 2024 positive
Opinion
Isenberg: MrBeast runs his production company as a data-driven meritocracy
“He leads his company in a very merit, meritocratic way. Do you get him a one on 10 on YouTube studio, which means, you know, Your video is really outperforming. He'll love you. So he just, he wants the best and he's data driven. So if you're number one and you…”
Greg Isenberg Sep 20, 2024 ▶ 22:45 The rulebook MrBeast followed to build his $1B creator empire
Sep 20, 2024 positive
Insight
Isenberg: Distribution is harder and more important than product building today
“Distribution is more important than product now, it's just from a, it's just easy, you know, it's hard, it's easier to build product. You can use like AI tools and other software to go and create those products. But it's harder to get distribution”
Greg Isenberg Sep 20, 2024 ▶ 8:22 The rulebook MrBeast followed to build his $1B creator empire
Sep 20, 2024 positive
Opinion
Isenberg: MrBeast is right to require platform obsession across all departments
“He keeps talking about being obsessed with YouTube. Basically, no matter what department you're in is a prerequisite to work here. And I don't think he's wrong. I just want to put that out there. I don't think he's wrong at all.”
Greg Isenberg Sep 20, 2024 ▶ 12:25 The rulebook MrBeast followed to build his $1B creator empire
Sep 20, 2024 positive
Opinion
Isenberg: Expensive video re-engagement spectacles are MrBeast's true competitive moat
“These re-engagements are usually spectacles and sometimes it's lots of time and money to perfect. Which, by the way, is a bit of his moat. Not a bit of his own. It's his moat.”
Greg Isenberg Sep 20, 2024 ▶ 9:47 The rulebook MrBeast followed to build his $1B creator empire
Sep 20, 2024 positive
Insight
Isenberg: Defining internal company vocabulary is a hallmark of exceptional founders
“I love that this guy, Mr. Beast, defines his own language. You've got re-engagement, you've got lull, et cetera. This is really a hallmark of someone who is exceptional, a founder who's exceptional”
Greg Isenberg Sep 20, 2024 ▶ 10:10 The rulebook MrBeast followed to build his $1B creator empire
Sep 20, 2024 neutral
Opinion
Isenberg: 'Don't take no for an answer' mentality needs ethical boundaries
“I agree with him. Like you want that startup mentality. At the same time, you don't want to hurt other people, of course. So I would say I agree with the spirit of it, and I just think I would have put a little asterisk It could get a bit hairy there and make …”
Greg Isenberg Sep 20, 2024 ▶ 22:19 The rulebook MrBeast followed to build his $1B creator empire
Oct 7, 2024 neutral
Assertion Supported
Isenberg: MrBeast is raising $150M at a $1.5B valuation for CPG products
“Mr. Beast is raising a hundred and fifty million dollars at I think a 101.5 billion dollar valuation? And he's doing it to double down on his CPG products.”
Greg Isenberg Oct 7, 2024 ▶ 50:24 How Creators Can Thrive in the AI + AR Era (Samir from Colin and Samir)
Jan 15, 2025 positive
Assertion Supported
MrBeast's Exaggerated Golden Jet Thumbnail Still Drove Over 200M Views
“Like the world's biggest creator, Mr. Beast, like he'll make a video on like one dollar versus a hundred million dollar private jet. In the thumbnail, there's a solid gold jet. Like it's just solid gold. The whole thing's made of gold. That didn't happen in th…”
Paddy Galloway Jan 15, 2025 ▶ 29:11 I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube
Jan 15, 2025 positive
Assertion Not checkable as stated
MrBeast's Team Maintained Spreadsheets of Up to 30,000 Video Ideas
“When I worked with Mr. Beast, for example, like, I know that is like a crazy, you know, top of the line example of YouTube strategy, but like, Ideas that would literally be considered like the lifeblood of that company, like video ideas. And you'd have spreads…”
Paddy Galloway Jan 15, 2025 ▶ 53:34 I Asked MrBeast’s Ex-Strategist How to Hit 100k on YouTube
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