Insight
Campbell: Audience segmentation requires hundreds of thousands or millions of followers
“And I think what I've learned over the years is you to segment audience, you really have to have a big following. I think it sounds great in online marketing. You know, if you've got an email provider, they're like, Hey, you should take your ride share people.…”
Insight
Campbell: Top SEO talent requires equity and upside, not just high salaries
“Like you can't hire the best SEO person in the world. For a 100,000 dollars a year, you probably can't hire them for a million dollars a year, to be perfectly honest. Like you almost have to get the best people, you know, incentivized upside equity, you know, …”
Disclosure
Campbell: High job performance is a prerequisite for workplace friendship
“It's really hard for me to be friends with people that I work with. If they're not good at their job, like if they don't excel at their job, like I can't shoot the shit on the phone with them. Like, Hey, how was your week? I'm like, no, let's not talk about yo…”
Disclosure
Campbell: Direct courses to drivers make up under 5% of revenue
“We do have some products that we sell to drivers directly, but honestly, that's probably less than five percent of our revenue, like our courses and coaching. And it's just been really tough for me to sell directly to drivers who frankly, aren't making a lot o…”
Assertion Not checkable as stated
Campbell: Half of The Rideshare Guy's revenue comes from delivery content
“In the last two, three years, honestly we've had a lot, it's probably fifty-fifty now, but like we have a ton of interest in delivery. And so, you know, people still think of me as the rideshare guy, but like half of our revenue and traffic probably comes from…”
Disclosure
Campbell: The Rideshare Guy drove 50,000 GetUpside referrals in one month
“And I think at one point we probably did 50,000 referrals in a single month for them at like the heyday two, three years ago when they were spending a lot on marketing and, you know, kind of, we were ranking number one for every code around get upside, you kno…”
Disclosure
Campbell: $1,000 Uber driver referral bonuses enabled him to quit Boeing
“Like I shouldn't have been making, I ended up quitting my day job within about nine months of starting the rideshare guy. And in a normal situation, I probably shouldn't have been able to do that. Uber was kind of like a once in a generation kind of company wh…”
Assertion Supported
Campbell: Rideshare driver referral payouts dropped to $100–$200
“So these days it's come down quite a bit and maybe more in the one to 200 dollars range for delivery services. It might be 25 to a hundred, maybe up to 200 and some of the top markets, but sort of ride share delivery.”
Disclosure
Campbell: The Rideshare Guy makes five to six figures in monthly revenue
“I'd be doing real well if we were that probably more like five to six figures a month.”
Disclosure
Campbell: I have angel invested $500k-$600k across 20-30 startups and 10 funds
“And, you know, so I've invested probably five or 600,000 dollars of my own money in 10, 20 to 30 startups and maybe 10 funds over the past three, four years”
Disclosure
Campbell: MMG Media partnership involves zero upfront fees, pure upside
“So what I really like about the deal that I set up with Grant and his team is that I'm really, I'm paying them nothing upfront. Like they are really putting their money where their mouth is and they have a lot of upside, but it, if you know, things don't work …”
Disclosure
Campbell: Started driving for Uber and Lyft while working at Boeing
“In 2014, I was working full time as an aerospace engineer for Boeing, but I decided to start driving for Uber and Lyft on the side.”
Assertion Not checkable as stated
The Rideshare Guy gets 1M monthly YouTube views and 75k email subscribers
“We have, I just got our monthly reports. I think we have about a 150,000, 160,000 subscribers, which is, you know, not huge, but a pretty good size. You can make a full-time living off of that. We do about a million views a month on YouTube, 75,000 email subsc…”
Assertion Not checkable as stated
Campbell: In 2018-2019, The Rideshare Guy's top content was about scooters
“For a while in 2018 and 19, our most popular content on both the blog and YouTube was actually scooter content when bird and lime and all these companies were exploding.”
Assertion Supported
Campbell: Most Popular Rideshare Guy YouTube Video Has 5M Views
“Our most popular video on YouTube has five million views, and it's all about truck driving.”
