Campbell: Audience segmentation requires hundreds of thousands or millions of followers
Harry Campbell · How The Rideshare Guy Turned Uber, Lyft Drivers into a Media Empire · May 25, 2023 · at 11:41
Harry Campbell, founder of The Rideshare Guy, responds to Greg Isenberg about whether to unbundle niche media brands into separate channels and newsletters.
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“And I think what I've learned over the years is you to segment audience, you really have to have a big following. I think it sounds great in online marketing. You know, if you've got an email provider, they're like, Hey, you should take your ride share people. You should take your delivery people. You should take your full-time who likes videos, who like articles and create all these different segments. And in order to do that, you have to have like a massive following. I would say like in the millions of people in the hundreds of thousands, maybe to really start segmenting.”
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