Campbell: Direct courses to drivers make up under 5% of revenue
Harry Campbell · How The Rideshare Guy Turned Uber, Lyft Drivers into a Media Empire · May 25, 2023 · at 19:04
Harry Campbell, founder of The Rideshare Guy, breaks down why direct-to-consumer monetization represents a tiny fraction of his media company's revenue.
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“We do have some products that we sell to drivers directly, but honestly, that's probably less than five percent of our revenue, like our courses and coaching. And it's just been really tough for me to sell directly to drivers who frankly, aren't making a lot of money.”
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