Harry Campbell, founder of The Rideshare Guy, discusses recruiting elite talent to scale digital media businesses.
Insight
Campbell: Audience segmentation requires hundreds of thousands or millions of followers
“And I think what I've learned over the years is you to segment audience, you really have to have a big following. I think it sounds great in online marketing. You know, if you've got an email provider, they're like, Hey, you should take your ride share people.…”
Disclosure
Campbell: High job performance is a prerequisite for workplace friendship
“It's really hard for me to be friends with people that I work with. If they're not good at their job, like if they don't excel at their job, like I can't shoot the shit on the phone with them. Like, Hey, how was your week? I'm like, no, let's not talk about yo…”
Disclosure
Campbell: Direct courses to drivers make up under 5% of revenue
“We do have some products that we sell to drivers directly, but honestly, that's probably less than five percent of our revenue, like our courses and coaching. And it's just been really tough for me to sell directly to drivers who frankly, aren't making a lot o…”
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Campbell: Half of The Rideshare Guy's revenue comes from delivery content
“In the last two, three years, honestly we've had a lot, it's probably fifty-fifty now, but like we have a ton of interest in delivery. And so, you know, people still think of me as the rideshare guy, but like half of our revenue and traffic probably comes from…”
Disclosure
Campbell: The Rideshare Guy drove 50,000 GetUpside referrals in one month
“And I think at one point we probably did 50,000 referrals in a single month for them at like the heyday two, three years ago when they were spending a lot on marketing and, you know, kind of, we were ranking number one for every code around get upside, you kno…”
Disclosure
Campbell: $1,000 Uber driver referral bonuses enabled him to quit Boeing
“Like I shouldn't have been making, I ended up quitting my day job within about nine months of starting the rideshare guy. And in a normal situation, I probably shouldn't have been able to do that. Uber was kind of like a once in a generation kind of company wh…”