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Jay Clouse

17 statements across 1 episodes · 8 bullish · 3 bearish · 1 people on the record · first statement Sep 21, 2023 by Jay Clouse · said 3 times in 2 episodes since 2023 · across every show →

On the record as a speaker too: Jay Clouse's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Dru Riley (2), Greg Isenberg (1)

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2023 2 mentions in 1 episode

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Everything said about Jay Clouse, oldest first

Sep 21, 2023
Disclosure
Clouse: The Lab's core tiers cost $1,999 and $2,999 annually
“The standard tier is priced at 1999 and the VIP tier is priced at 29 99.”
Jay Clouse Sep 21, 2023 ▶ 14:45 How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)
Sep 21, 2023 bearish
Insight
Clouse: YouTube Shorts viewers rarely convert into long-form content viewers
“Like I find that most shorts viewers just aren't interested in long form. And so it's not that YouTube isn't making it easy for them to do that. It's just that that's not what the user behavior is.”
Jay Clouse Sep 21, 2023 ▶ 23:39 How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)
Sep 21, 2023 positive
Insight
Jay Clouse: Breakout YouTube videos revive back catalogs unlike audio podcasts
“You have one video do really well. If the back catalog is good, it just gives the back catalog new life when one video does well. And that does not happen in audio.”
Jay Clouse Sep 21, 2023 ▶ 24:16 How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)
Sep 21, 2023 positive
Disclosure
Clouse: He aspires to author-style business models built on long-form IP
“I really personally aspire to the lives and businesses of authors more than anything else because they're able to like Spend a lot of time investing into making this one really great long form product. And build really lean businesses on the back of that.”
Jay Clouse Sep 21, 2023 ▶ 37:05 How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)
Sep 21, 2023 neutral
Insight
Clouse: Content-driven memberships command lower price points than peer-driven ones
“When I see a lot of memberships that are predicated on premium content also tend to be lower priced.”
Jay Clouse Sep 21, 2023 ▶ 13:17 How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)
Sep 21, 2023
Insight
Clouse: Winning the distinct micro-games of both Twitter and Instagram is difficult
“It's really hard to like win the micro games of multiple macro games. That's why it's hard to be successful on Instagram and Twitter simultaneously.”
Jay Clouse Sep 21, 2023 ▶ 33:49 How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)
Sep 21, 2023 negative
Insight
Clouse: Scaling Peer-to-Peer Communities Degrades Early Member Experience
“There's an interesting relationship to scale with memberships where at a certain point, if this is based on peer to peer connectivity, you actually have to fight against the success of the product because huge numbers changes the experience for members who wer…”
Jay Clouse Sep 21, 2023 ▶ 18:11 How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)
Sep 21, 2023 positive
Insight
Clouse: Exclusive peer-to-peer spaces hold massive pricing power
“If you are able to create this very rare, scarce space where a very select exclusive group of people get together to meet other people like them, that's valued really highly.”
Jay Clouse Sep 21, 2023 ▶ 13:26 How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)
Sep 21, 2023
Assertion Not checkable as stated
Clouse: The Lab community drives 70% of his business revenue
“Granted the membership is about 70% of my overall revenue, but it's not my only revenue.”
Jay Clouse Sep 21, 2023 ▶ 35:32 How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)
Sep 21, 2023 positive
Assertion Not checkable as stated
Clouse: The Creator Science membership maintains over 90% retention
“I know that my retention is over 90%. Like most months, the first four months when I was really looking at it was above 94%.”
Jay Clouse Sep 21, 2023 ▶ 43:01 How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)
Sep 21, 2023 positive
Insight
Clouse: Low-engagement promo tweets consistently generated $1,500 membership conversions
“If I tweeted once a week or twice a week about the community, it would be my lowest engagement tweet, but it would result in a new member. And so I just looked at this as like, I don't even care. The spread on this is worth saying, this is worth sharing, and i…”
Jay Clouse Sep 21, 2023 ▶ 40:28 How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)
Sep 21, 2023 negative
Insight
Clouse: Audio podcasts natively lack discovery and require external funnels
“There's no discoverability and like the re really the best way to grow audio listeners is either to have a massive top of funnel elsewhere already, or to get on other podcasts or do cross promotions. Like you really only convert existing audio listeners to aud…”
Jay Clouse Sep 21, 2023 ▶ 21:50 How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)
Sep 21, 2023 positive
Insight
Clouse: A spiky point of view is a prerequisite for modern creators
“I think that's becoming prerequisite for creators today is to really have some spiky point of view or some unique premises.”
Jay Clouse Sep 21, 2023 ▶ 4:48 How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)
Sep 21, 2023 bullish
Opinion
Clouse: A fractional community management agency is a massive untapped opportunity
“In this space, I think there is room for a, an agency that is of fractional community managers, because there are a ton of people who are able to build and grow communities. They don't want to do active management of it. They don't want to hire, maybe can't hi…”
Jay Clouse Sep 21, 2023 ▶ 46:44 How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)
Sep 21, 2023
Insight
Clouse: Top-of-funnel external discovery, not email quality, drives newsletter growth
“The best way to grow an email list is not by writing great emails, unfortunately. Like it's by getting top of funnel elsewhere, introducing them to the point, to the fact that you have email.”
Jay Clouse Sep 21, 2023 ▶ 33:03 How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)
Sep 21, 2023 positive
Disclosure
Clouse: The Lab is pacing toward $500,000 ARR
“So all in all, we're on a trajectory of getting close to 500,000 dollars in ARR.”
Jay Clouse Sep 21, 2023 ▶ 15:59 How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)
Sep 21, 2023
Insight
Clouse: Monetizing creators must prioritize market demand over pure artistic taste
“If you have financial constraints and you want this thing to be a viable business on some predictable timeframe, I think you need to lean into being a distributor because businesses are built on creating value for people. So you have to understand what people …”
Jay Clouse Sep 21, 2023 ▶ 32:03 How Jay Clouse Built a $500,000 ARR Community (in Less than 2 Years)
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