Jay Clouse

“A lot of the times the pathway is these people were known for being good at something. And so they started working with people one on one. And at some point that became unsustainable because there was just more Demand for that time than supply or interest in, …”

“It's never been easier to get attention for niche content, but it's also never been harder to sustain a relationship with that follower over time.”

“Starting from zero might actually be the easiest path to reaching the niche specific audience you're trying to reach. As painful as it is, I think it's actually going to be net faster for you.”

“Followers have never meant less because just because someone follows you does not mean they're going to see your next post. You're basically auditioning for even your own audience with everything you publish.”

“Discovery platforms are anything with an algorithm where there's like inherent mechanism for connecting new consumers to content. And in relationship platforms, there is no mechanism. It's decentralized. So on the relationship side, there's only a few, and I a…”

“Using discovery platforms to reduce your dependency on discovery platforms is basically like, I'm going to go over here. I'm going to perform for the algorithm so that I can get people to my email list or so that I can get people to my podcast or private commu…”

“I'm not big on hiring agencies most of the time, because I think the incentives of the business model are misaligned longterm. But if you hire like the best and they're going to be expensive, you're basically hiring them to download a lot of knowledge to you a…”

“I think that's becoming prerequisite for creators today is to really have some spiky point of view or some unique premises.”

“When I see a lot of memberships that are predicated on premium content also tend to be lower priced.”

“If you are able to create this very rare, scarce space where a very select exclusive group of people get together to meet other people like them, that's valued really highly.”

“The standard tier is priced at 1999 and the VIP tier is priced at 29 99.”

“So all in all, we're on a trajectory of getting close to 500,000 dollars in ARR.”

“There's an interesting relationship to scale with memberships where at a certain point, if this is based on peer to peer connectivity, you actually have to fight against the success of the product because huge numbers changes the experience for members who wer…”

“There's no discoverability and like the re really the best way to grow audio listeners is either to have a massive top of funnel elsewhere already, or to get on other podcasts or do cross promotions. Like you really only convert existing audio listeners to aud…”

“Like I find that most shorts viewers just aren't interested in long form. And so it's not that YouTube isn't making it easy for them to do that. It's just that that's not what the user behavior is.”

“You have one video do really well. If the back catalog is good, it just gives the back catalog new life when one video does well. And that does not happen in audio.”

“If you have financial constraints and you want this thing to be a viable business on some predictable timeframe, I think you need to lean into being a distributor because businesses are built on creating value for people. So you have to understand what people …”

“The best way to grow an email list is not by writing great emails, unfortunately. Like it's by getting top of funnel elsewhere, introducing them to the point, to the fact that you have email.”

“It's really hard to like win the micro games of multiple macro games. That's why it's hard to be successful on Instagram and Twitter simultaneously.”

“Granted the membership is about 70% of my overall revenue, but it's not my only revenue.”

“I really personally aspire to the lives and businesses of authors more than anything else because they're able to like Spend a lot of time investing into making this one really great long form product. And build really lean businesses on the back of that.”

“If I tweeted once a week or twice a week about the community, it would be my lowest engagement tweet, but it would result in a new member. And so I just looked at this as like, I don't even care. The spread on this is worth saying, this is worth sharing, and i…”

“I know that my retention is over 90%. Like most months, the first four months when I was really looking at it was above 94%.”

“In this space, I think there is room for a, an agency that is of fractional community managers, because there are a ton of people who are able to build and grow communities. They don't want to do active management of it. They don't want to hire, maybe can't hi…”