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Chaudry: YouTube search accounts for a surprisingly nominal share of video discovery

Samir Chaudry · How Creators Can Thrive in the AI + AR Era (Samir from Colin and Samir) · Oct 7, 2024 · at 23:08

Samir Chaudry breaks down the four primary mechanics of YouTube content discovery and explains why search is overemphasized by creators.

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“The first is search, and I think probably people over, maybe, maybe think about search too much. It's actually pretty nominal how many people find videos through search.”

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