Epic Meal Time creator Harley Morenstein describes the monetization differences between signing with early multi-channel networks (MCNs) and remaining an independent YouTube creator.
“Other people that I knew would sign to these MCNs that existed, these multi-channel networks, and they would guarantee people like four dollars CPM no matter what. And us, it could be sometimes 60 cents CPM to like six dollars CPM.”
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Morenstein: Founders must clarify business relationships with friends before finding success
“You better figure out your relationship before success, though, because the problem with Sterling and I was before we figured out what our business relationship was, success came in.”
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Morenstein: Strongly critical responses signal top fan behavior
“It took me a long time to realize it, but like, that's like one of your top fans. That is the behavior of literally a top fan.”
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Insight
Morenstein: Negative Game Discourse Dominates Because Satisfied Gamers Are Playing
“The people that like the game are literally playing it. So the people that don't like it don't have a competing force on Twitter to be like, no, it's great. Cause they're literally playing it.”
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AssertionPartly supported
Morenstein: Epic Meal Time was Canada's top YouTube channel within 18 months
“Within like a year and a half, it was the number one most subscribed channel on in Canada, and within two years for a period of time, it was in the top five most subscribed in all of YouTube.”
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