Alex Lieberman

Co-Founder & Executive Chairman, Morning Brew · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutivehostinvestor@businessbarista ↗LinkedIn ↗alexlieberman.com ↗

Alex Lieberman is best known for co-founding Morning Brew and serving as its CEO until selling a majority stake to Insider in 2020. He currently leads the AI services firm Tenex and hosts the Founder's Journal podcast.

11statements → 3claims → 1claims resolved → 3.36/5average certainty → 2.09/5average debate potential → 13said about them ↓

0 supported 1 partly supported 0 contradicted 2 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 2 opinions · 6 insights · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 1 is resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Alex argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Alex Lieberman on measured tape to publish a rate. This says nothing about how they speak.

What they said11 What others said13 Episodes1

Everything Alex Lieberman said on the Startup Ideas Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Lieberman: Distressed legacy media ignored newsletters as destinations, creating opportunities

“I think any legacy media brand that stands for something that is cutting head counter staff at bare minimum and closing their doors at maximum, Is an opportunity for this because I still have yet to meet a legacy media company that truly thinks about their new…”

Alex Lieberman Feb 14, 2024 ▶ 13:32 The Co-Founder Of A $75M+ Company Gave Me His BEST Business Ideas

Insight

Lieberman: Businesses targeting loneliness are much harder than tangible outcome businesses

“Like you see all these studies around loneliness in society, and I do believe it, but I also think it's way harder to build a great business off of that because it's always less tangible. It feels more ephemeral. You want to join a dieting program, you very cl…”

Alex Lieberman Feb 14, 2024 ▶ 31:58 The Co-Founder Of A $75M+ Company Gave Me His BEST Business Ideas

Opinion

Lieberman: G2's business model is broken due to sponsored listings

“So I mean, I think the reason is one is like the business model is inherently broken, like, because it thrives off of like sponsored posts and sponsored listings. There's just this inherent question about the authenticity of the recommendations.”

Alex Lieberman Feb 14, 2024 ▶ 35:47 The Co-Founder Of A $75M+ Company Gave Me His BEST Business Ideas

Assertion Not checkable as stated

Lieberman: DTC founder earns $40K monthly from software affiliate Google Doc

“There's an entrepreneur I know, and I don't know if he wants people to know this, so I'm not going to say who it is, who built a popular direct to consumer company, sold this company, and he has found a way, he has manually built his stack. So he created a Goo…”

Alex Lieberman Feb 14, 2024 ▶ 38:40 The Co-Founder Of A $75M+ Company Gave Me His BEST Business Ideas

Insight

Lieberman: Taste is one of the greatest advantages amid tech commoditization

“In a world of hyper-commoditization, where software's commoditized, where content's being commoditized, where like many things are becoming where we are being displaced By technology, I think taste, like having, being an incredible taste maker is actually on…”

Alex Lieberman Feb 14, 2024 ▶ 44:20 The Co-Founder Of A $75M+ Company Gave Me His BEST Business Ideas

Opinion

Lieberman: A massive Morning Brew-style daily sports newsletter remains unbuilt

“I don't think there's like the go-to daily sports newsletter that And I think to have a head start with Sports Illustrated's list, whether or not I would even have to use the brand, like, it's actually kind of irrelevant to me. Like, if I could just get the li…”

Alex Lieberman Feb 14, 2024 ▶ 2:52 The Co-Founder Of A $75M+ Company Gave Me His BEST Business Ideas

Insight

Lieberman: Legacy media operators underestimate media as top-of-funnel acquisition

“I think a lot of people in like old media don't understand the Kind of the value of attaching a media brand to a non-media company to provide top of funnel for it.”

Alex Lieberman Feb 14, 2024 ▶ 6:37 The Co-Founder Of A $75M+ Company Gave Me His BEST Business Ideas

Insight

Lieberman: 3M YouTube subs should convert to 500k email subscribers quickly

“They have three million YouTube subscribers. Like you should be able to get that list to 500,000 subscribers quickly.”

Alex Lieberman Feb 14, 2024 ▶ 11:41 The Co-Founder Of A $75M+ Company Gave Me His BEST Business Ideas

Assertion Partly supported

Lieberman: Sushi by Boo expands rent-free in hotels via 20% rev-shares

“Every sushi by boo is in a hotel and they go to a hotel and they say, Hey hotel, let's say your lobby is 3000 square feet. See the, see those 250 square feet in the corner of your lobby that right now has a chair and maybe a chess table. Let us build a sushi b…”

Alex Lieberman Feb 14, 2024 ▶ 16:44 The Co-Founder Of A $75M+ Company Gave Me His BEST Business Ideas

Insight

Lieberman: Community builders should study Alcoholics Anonymous and read the Big Book

“AA is just a model for anyone who is interested in community building and group dynamics, like, should just read the big book and study AA's history”

Alex Lieberman Feb 14, 2024 ▶ 29:24 The Co-Founder Of A $75M+ Company Gave Me His BEST Business Ideas

Assertion Not checkable as stated

Lieberman: Epic Gardening makes most revenue from product sales, not ads

“Actually the way they make the majority of their money is through product sales. Kevin and Epic Gardening bought a seed company that they sell through their channels, and so they do both direct-to-consumer, but they also sell their seeds wholesale”

Alex Lieberman Feb 14, 2024 ▶ 10:05 The Co-Founder Of A $75M+ Company Gave Me His BEST Business Ideas

The other half of the tape: Alex Lieberman's own voice is left out of every number here. Other people bring the name up 12 times in 8 episodes on the Startup Ideas Podcast. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Greg Isenberg 5 Austin Rief 2 Sahil Bloom 1 Jesse Pujji 1 Jason Yanowitz 1 Cody Schneider 1 Ali K. Miller 1

Statements about Alex Lieberman, by other people (1)

Prediction Not checkable as stated

Isenberg: Creators will launch more businesses and run fewer ads

“I think creators are going to be creating a lot of new businesses and, you know, but there's one thing I think he's missing, which is there's going to be less ads from creators.”

Greg Isenberg Apr 27, 2023 ▶ 1:57 Everything I learned this week