The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 11 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Lieberman: Distressed legacy media ignored newsletters as destinations, creating opportunities
“I think any legacy media brand that stands for something that is cutting head counter staff at bare minimum and closing their doors at maximum,
Is an opportunity for this because I still have yet to meet a legacy media company that truly thinks about their new…”
Lieberman: Businesses targeting loneliness are much harder than tangible outcome businesses
“Like you see all these studies around loneliness in society, and I do believe it, but I also think it's way harder to build a great business off of that because it's always less tangible. It feels more ephemeral. You want to join a dieting program, you very cl…”
Lieberman: G2's business model is broken due to sponsored listings
“So I mean, I think the reason is one is like the business model is inherently broken, like, because it thrives off of like sponsored posts and sponsored listings. There's just this inherent question about the authenticity of the recommendations.”
Lieberman: DTC founder earns $40K monthly from software affiliate Google Doc
“There's an entrepreneur I know, and I don't know if he wants people to know this, so I'm not going to say who it is, who built a popular direct to consumer company, sold this company, and he has found a way, he has manually built his stack. So he created a Goo…”
Lieberman: Taste is one of the greatest advantages amid tech commoditization
“In a world of hyper-commoditization, where software's commoditized, where content's being commoditized, where like many things are becoming where we are being displaced
By technology, I think taste, like having, being an incredible taste maker is actually on…”
Lieberman: A massive Morning Brew-style daily sports newsletter remains unbuilt
“I don't think there's like the go-to daily sports newsletter that And I think to have a head start with Sports Illustrated's list, whether or not I would even have to use the brand, like, it's actually kind of irrelevant to me. Like, if I could just get the li…”
Lieberman: Legacy media operators underestimate media as top-of-funnel acquisition
“I think a lot of people in like old media don't understand the Kind of the value of attaching a media brand to a non-media company to provide top of funnel for it.”
Lieberman: 3M YouTube subs should convert to 500k email subscribers quickly
“They have three million YouTube subscribers. Like you should be able to get that list to 500,000 subscribers quickly.”
Lieberman: Sushi by Boo expands rent-free in hotels via 20% rev-shares
“Every sushi by boo is in a hotel and they go to a hotel and they say, Hey hotel, let's say your lobby is 3000 square feet.
See the, see those 250 square feet in the corner of your lobby that right now has a chair and maybe a chess table.
Let us build a sushi b…”
Lieberman: Community builders should study Alcoholics Anonymous and read the Big Book
“AA is just a model for anyone who is interested in community building and group dynamics, like, should just read the big book and study AA's history”
Lieberman: Epic Gardening makes most revenue from product sales, not ads
“Actually the way they make the majority of their money is through product sales. Kevin and Epic Gardening bought a seed company that they sell through their channels, and so they do both direct-to-consumer, but they also sell their seeds wholesale”