Lieberman: Legacy media operators underestimate media as top-of-funnel acquisition
Alex Lieberman · The Co-Founder Of A $75M+ Company Gave Me His BEST Business Ideas · Feb 14, 2024 · at 6:37
Morning Brew co-founder Alex Lieberman discusses how media brands can be monetized by attaching them to commercial enterprises like sports betting companies.
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“I think a lot of people in like old media don't understand the Kind of the value of attaching a media brand to a non-media company to provide top of funnel for it.”
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