Lieberman: Businesses targeting loneliness are much harder than tangible outcome businesses
Alex Lieberman · The Co-Founder Of A $75M+ Company Gave Me His BEST Business Ideas · Feb 14, 2024 · at 31:58
Alex Lieberman and Greg Isenberg evaluate relational wellness startups and peer community businesses like Peoplehood.
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“Like you see all these studies around loneliness in society, and I do believe it, but I also think it's way harder to build a great business off of that because it's always less tangible. It feels more ephemeral. You want to join a dieting program, you very clearly know if you're losing 10 pounds, and other people very clearly know if you're losing 10 pounds. Whether you feel less lonely or not, it feels like a squishier problem to solve for someone.”
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