Joseph Choi, founder of Viral App Founders Community, discusses the conversion trade-offs between static image slides and video formats with Greg Isenberg.
“What I've heard from people in both the e-commerce and the app space is that slides are generally lower converting because there's less of that human feeling of an influencer talking to you know, with a talking head video.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
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More from Joseph Choi
Insight
Choi: Apple Pay double-tap UX change sparked the consumer app boom
“I think one of the other reasons why the consumer apps are having such a boom is because of the double tap to pay. Like, I think that Apple pay that simple, like UX change has changed people's perception of iOS subscriptions.”
Joseph ChoiNov 13, 2024▶ 15:34How to build a $1M+ Consumer SaaS App (step-by-step guide)
Insight
Choi: Brands can hire TikTok creators with zero followers as actors
“Because the TikTok algorithm is for you page based, it's all about making good content so you can skip the audience part. So if you find, if you cut out the director role and the audience role, You can now hire creators just as actors, like just to be the tale…”
Joseph ChoiNov 13, 2024▶ 35:24How to build a $1M+ Consumer SaaS App (step-by-step guide)
Insight
Choi: Copying Viral Apps and Content Yields $10K MRR in Months
“That you can just copy these apps and get 10 K MRR within a couple of months. Probably if you just copy the content, copy the app do some slight differentiation”
Joseph ChoiNov 13, 2024▶ 1:12How to build a $1M+ Consumer SaaS App (step-by-step guide)
AssertionPartly supported
Choi: Goli awards Teslas, BMWs, and Rolexes to top TikTok affiliates
“Now if you search like goalie creator prizes, they give away, they're giving away like insane prizes to top affiliates. To just basically have a monopoly on all the creators. So for example, they have these like, you know, if you sell 7000 dollars in GMV, you …”
Joseph ChoiNov 13, 2024▶ 9:48How to build a $1M+ Consumer SaaS App (step-by-step guide)
Insight
Choi: Organic growth requires testing randomly then spamming what works daily
“So I think a lot of this game is just, like, Trying a bunch of random stuff and then seeing what works. But then once you figure out what works, you can just spam it every day.”
Joseph ChoiNov 13, 2024▶ 7:02How to build a $1M+ Consumer SaaS App (step-by-step guide)
AssertionContradicted
Choi: Goli admits its aggressive TikTok creator prize incentives are unprofitable
“And Goalie has said themselves that this is not profitable, but it just makes it really hard to compete for these talking head creators because they're just all making videos for Goalie.”
Joseph ChoiNov 13, 2024▶ 10:28How to build a $1M+ Consumer SaaS App (step-by-step guide)
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