JT Barnett: Going viral for off-brand content ruins platform algorithm targeting
JT Barnett · The Ultimate TikTok Guide by JT Barnett: From Beginner to Stardom · Apr 6, 2023 · at 15:23
JT Barnett, founder of BarnettX and CreatorX, discusses content strategy and community building on TikTok with Greg Isenberg.
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“Going viral a single time for something that you don't actually care about is actually detrimental to your business and to your algorithm. As a platform, because now all of your new content is going to be shown to that audience. That isn't the actual audience that you're trying to go after.”
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