JT Barnett
14 statements across 1 episodes · 7 bullish · 3 bearish · 1 people on the record · first statement Apr 6, 2023 by JT Barnett · across every show →
On the record as a speaker too: JT Barnett's record, appearances and statements → this page counts the times other people say the name.
Everything said about JT Barnett, oldest first
Apr 6, 2023 positive
Apr 6, 2023 bullish
Barnett: Midday Squares is the world's best company at doing content
“I think the best for me, for a lot of smaller companies that are listening to this, I think the best company in the world right now at doing content is Midday Squares. I don't think there's anybody that comes even close to them. In terms of storytelling in an …”
Apr 6, 2023 bearish
JT Barnett: Going viral for off-brand content ruins platform algorithm targeting
“Going viral a single time for something that you don't actually care about is actually detrimental to your business and to your algorithm. As a platform, because now all of your new content is going to be shown to that audience. That isn't the actual audience …”
Apr 6, 2023 positive
Apr 6, 2023 positive
Barnett: Shared iCloud Drive folders streamline mobile footage delivery to editors
“Rather than using a Google Drive Or Dropbox or anything like that. Me and my video team have a shared iCloud. So on your actual iPhone, when you're filming, you can save, rather than uploading anywhere, you can save to files, which you can have a collaborative…”
Apr 6, 2023 positive
JT Barnett: Community loyalty is built via smaller videos, not virality
“The real relationships that you're trying to build with your community aren't built in one video. They aren't built from the single video that the person saw. They're built from the videos that they see after that one video, the smaller ones, That don't pop of…”
Apr 6, 2023
JT Barnett: Simplify short-form video creation using voice notes and archival footage
“The way that I, the actual, like in the weeds process that I think everybody should try and do to make it the easiest on themselves is first write out what you're going to say. Then go and record it on your, like, voice notes. So go and do a, an audio only dra…”
Apr 6, 2023 bearish
JT Barnett: The Next Mega-Creator Won't Replicate MrBeast's Fast-Cut Style
“I think that there will be, the next sizable person like Mr. Beast won't be in the style of him at all. It'll be completely different. Because he's created a whole wave of this fast cut attention span kind of era, that I think now there's so many smaller creat…”
Apr 6, 2023 positive
Barnett: CapCut on mobile is sufficient for end-to-end video editing
“If I'm actually editing the video myself, I'm doing it in CapCut, so I have CapCut on my phone, I have CapCut on my computer, that's the platform that I edit most of my content in, my editor is using Final Cut or Adobe Premiere I'm not a computer guy, I do lit…”
Apr 6, 2023 neutral
Barnett: Sourcing B-roll is the biggest bottleneck in short-form video production
“The thing that takes the most time is finding the visuals. I could do the voiceover pretty quickly. That takes me about 15, 20 minutes, but going and finding visuals will be the challenge that most people will come across.”
Apr 6, 2023 positive
Barnett: Businesses should document founding struggles like wellness creators do
“Which is the same formula that I think businesses should follow. Literally talk about most people start with a pain point. Most people start with building their company because some should happen to them or a friend of theirs or their kid. They saw something. …”
Apr 6, 2023 neutral
Apr 6, 2023 neutral
Barnett: Content success depends on core community resonance, not raw views
“The numbers for me don't equate to us loving a video. Like on my team, if we have a video that has a million views and it really, really, really popped off, I'm not looking at that and being like, we need to do every video like this because again, in that same…”